For beauty business news, beauty store owners turn to Beauty Store Business. Beauty business trends, beauty business profiles and more!
Issue link: http://beautystorebusiness.epubxp.com/i/290313
22 May 2014 | beautystorebusiness.com A Powerful Trio SoftSheen-Carson Laboratories has created a three-piece collection designed to condition, hold and resist frizz and flyaways. The Amla Legend Oil- Infused Styling Line consists of Optimum Amla Legend Enchanted Finish Hold + Polish Spray, Optimum Amla Legend Treasured Temple Edge Tamer and Optimum Amla Legend Lustrous Body Blow Dry Mousse. The polishing spray moisturizes and sets styles while adding shine. The edge tamer smoothes frizziness and flyaways all day long; and the mousse offers oil-infused conditioning that holds without stiffness. SRPs: $6.99 each softsheen-carson.com 800.442.4643 Thermal Protection The Biotera line from Zotos International includes Thermal Protect Styling Spray, which smoothes hair while adding shine and preventing heat damage. The formulation prevents frizz and provides a barrier against heat damage caused by styling tools, protecting silky locks up to 450° F. The spray works on all hair types, but is especially effective on dry or damaged hair. Spray sections of the hair then style each section for best results. SRP: $8.29 zotos.com, 800.242.9283 Hair Replenishing Oil Mixed Chicks Replenishing Oil is made of carrots, rosehip, jojoba and macadamia oils and is a multifunctional product. Not only is it mineral-rich for the hair and scalp but it rejuvenates skin by stimulating cell growth. The oil is scented with calming essential oils and is 100% natural to moisturize and repair parched skin and hair. SRP: $15 mixedchicks.net 818.888.4008 Hair and Scalp Treatment Dax Hair Care presents Roots Jojoba Oil, a petrolatum- and mineral oil-free moisturizing hair and scalp treatment. It's formulated with natural jojoba oil and absorbs directly into the hair to infuse the hair with moisture and shine without greasy residue. Other natural conditioners—such as coconut oil, castor oil and the company's custom-oil blend—help reduce breakage, support hair length, strength and thickness while smoothing the cuticles. The result is hair that is softer, healthier, shinier and more manageable. It's safe for dry, medium to coarse hair that's relaxed, pressed, curly and color-treated. SRP: $13.50 daxhaircare.com, 866.DAX.WAXS G i v e Y o u r H a i r a H e l p i n g H a n d . i n d d 2 2 Give Your Hair a Helping Hand.indd 22 3 / 3 1 / 1 4 2 : 1 4 P M 3/31/14 2:14 PM