Beauty Store Business

OCT 2013

For beauty business news, beauty store owners turn to Beauty Store Business. Beauty business trends, beauty business profiles and more!

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True Promise Beauty True Promise Beauty offers a six-piece display kit for its ONE cream, a multi-treatment facial cream with 10 benefits, ranging from smoothing away wrinkles to minimizing pore appearance to hydrating skin. The display kit features a prominent header that calls out its multiple benefits while also promoting the brand as one created by Emmy-nominated makeup artist Gail Johnson. On the back of the header card, sales tips are offered on how best to promote the line. truepromisebeauty.com, 888.761.2256 Pink Pewter The Pink Pewter Stretch Band Board is lightweight and designed to fit easily on any countertop. It holds up to 20 stretch bands and widens at the base to stop bands from falling to the bottom, while also making use of the angled L-shape stability. According to Pink Pewter, this presentation creates the best visual display of its product and has been proven to most effectively engage customers. pinkpewter.com, 888.214.5678 Gelish The Gelish Under Her Spell 12-piece Display houses the Under Her Spell Fall 2013 collection of soak-off gel polish in a unique podium configuration. A spot matte treatment was included as part of the background to relay a luxurious feeling while making it stand out. gelish.com 714.773.9758 12 October 2013 | beautystorebusiness.com Vault Lip Care Vault Lip Care offers an acrylic display that holds 48 lip glosses and 24 tinted lip balm sticks. The new line of lip balms and glosses require only one hand to open, apply and close. Both collections are filled and packaged in the United States with high quality natural ingredients. Designed for athletes, Lip Balm Sport features a package that opens and closes with a push of a button. The leak-proof package is filled with natural lip balm to hydrate the lips using coconut oil, almond oil, beeswax, shea butter, cocoa butter and vitamin E. Its corresponding display is made from corrugated fiberboard and holds 48 sticks. The Tinted SPF 15 Lip Balm is formulated with cocoa and shea butters, aloe and vitamin E to give lips a supple, soft feel with a matte finish and a small pop of color. The one-push open/close package has chrome accents and a clear body that shows off the balm's tinted color. The display is made from corrugated fiberboard and holds 36 sticks. vaulticon.com

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