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32 June 2016 | beautystorebusiness.com Staying connected. With a busi- ness model that relies on independent freelance artists spread all over the country, it can be challenging to stay united as a company. "At beGlammed, we actively stay connected with our team of stylists via social-media groups, and through digital bulletin boards where we can all share photos of our work, positive client experiences, tips and tricks, and the latest updates on beGlammed's growth. I am also prioritiz- ing face-to-face connections with stylists across the country this year. Our free- lancers are just as much our connection to our customer base, and we want them to know we value them!" Marketing in a new market. "Word-of-mouth marketing is still criti- cal to success in mobile businesses. However, mobile businesses such as beGlammed must have a stronger digital presence because this is primarily where our client base is. It is vital for spread- ing brand awareness to new users on a global scale." Marketing strategies for beGlammed include various social-media platforms, daily SEO management and participation in relevant trade shows and expos. SECRETS OF A BEGLAMMED STYLIST For beGlammed owner Maile Pacheco, the key to customer satisfaction is a team of happy stylists. For this reason, the company offers stylists the opportunity to work independently, choose where they're based and eliminate booth- rental fees—all while enlisting the support of a brand and community. We spoke with beGlammed beauty professional Alexandra Villareal to chat about her experience working for a mobile beauty agency. • It keeps things interesting. "I currently work in a salon, as well as with beGlammed. I like getting out of the salon and doing different things. It helps keep work exciting," Villareal says, adding, "I like change, and I love the diversity in clients." • Explorin erritory. "Being on-the-go has definitely taken me places I had never been." Both physically and stylistically, working with a variety of clients in multiple locations allows artists to grow and experiment. "Traveling to different areas keeps it exciting. You never know exactly what to expect and I love that." • Making connections. "The experience is [more] personal because much of the time you are in their home. Everyone I have had the pleasure of working with has made it very easy. It has been amazing to branch out and meet new people." • No stress, no hassle. Possibly the biggest benefit to freelance artists is the convenience of a turnkey business without the stress of doing it all on their own. "It takes the stress out of booking and getting the clientele. They do everything for you and that's awesome." Alexandra Villareal Image courtesy of beGlammed Moisture Shampoo Nourish your hair, and preserve your color with this Sulfate-Free Shampoo. Draws up to four times its own weight in moisture to quench your hair! Great for naturally curly and colored hair Moisture Conditioner Infuse new life into damaged hair and let it shine with superior hydration. Perfect for Dry, cracked skin! SOMA HAIR TECHNOLOGY (866)843-2257 | www.somaorganics.com Distributor inquiries welcome.