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Marc Birenbaum Executive Editor mbirenbaum@creativeage.com 4 October 2015 | beautystorebusiness.com Editor's Note In 2014, sales of pro curling/flat irons jumped 6.3%. Hair clippers/ trimmers were up 3.7%. Blow-dryers rose 3.2%. Salon-Appliances Sales Up 5.2% M A NUFAC T URER SA L ES IN T HE professional beauty-industry's appliances category grew 5.2% in 2014, according to Professional Consultants & Resources' 2014 Professional Salon & Pro Beauty Industry Appliances & Shears Study, which was released in mid-August. That's higher than the salon industry's 3.1% growth rate for the same time frame, reports the strategic-consulting, market- intelligence and data-research company in the U.S. professional-beauty industry. The 80 plus-page study reports on the sales of professional hair dryers, curling/ flat/styling irons, hair clippers, hair trimmers and shavers to the professional-beauty industry and the professionals who work in it, Sally Beauty Holdings and gray- market outlets. "Salon appliances continued their hot streak as a leading growth category in the professional-beauty industry for the seventh straight year," says Cyrus Bulsara, president of Dallas-based Professional Consultants & Resources. As for the sales of specific salon-product subcategories in the high-margin, high-profit market segment, the PCR study found: • Curling irons and flat irons jumped 6.3%. • Hair clippers and hair trimmers increased 3.7%. • Blow-dryers rose 3.2%. Per the study the Top 10 salon-appliances companies by dollar volume are: 1) Conair (third consecutive year) 2) Helen of Troy 3) Andis 4) Wahl 5) Oster 6) Farouk Systems 7) John Paul Mitchell Systems 8) Sally Beauty brands 9) Bio Ionic 10) GHD On a pure styling appliances-play basis (excluding hair clippers, hair trimmers and shears), FHI Heat, Cricket and T-3 Micro make the Top 10 list. "Significant erosion occurred with some major brands as new entries increased their market shares and captive store brands gained further importance," adds Bulsara. Other key findings and growth-drivers influencing appliances sales during 2014 from the study include: • The market leaders in the hair clipper and hair trimmer subcategories are Andis, Wahl, Oster and Conair. • Continuing gray-market diversion accoun- ted for 25.8% of all appliances sales with "exclusive" salon lines available at QVC, ULTA Beauty, Sephora, Target, Bed Bath & Beyond, and other mass-market and department-store retailers. • Important growth factors affecting the appliances market were the continued demand for curling and specialty irons along with the continued strength of flat irons plus newer technologies introduced into the market. The study also audits the stocks of leading salon-industry beauty stores by brands, manufacturers and prices. For questions about the study or to purchase it, contact Bulsara, cbulsara@augustmail.com, or visit ProConsultants.us. ■