74 October 2015
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beautystorebusiness.com
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Deborah Carver Publisher/CEO » dcarver@creativeage.com
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EDITORIAL
Stephanie Yaggy Lavery Editorial Director » slavery@creativeage.com
Marc Birenbaum Executive Editor » mbirenbaum@creativeage.com
Shelley Moench-Kelly Managing Editor » skelly@creativeage.com
Manyesha Batist Senior Editor » mbatist@creativeage.com
Karie L. Frost Fashion/Beauty Director » kfrost@creativeage.com
ADVERTISING
Jerry Lovell Associate Publisher/Advertising Director » jlovell@creativeage.com
Nazli Ozen Santana Account Executive » nsantana@creativeage.com
ART
Dawn Cobalt Creative Director
Michael Block Art Director
Armando Sanchez Photographer/Photo Editor
Sophia Freeman Pre-Press Manager
Cristen Wilson Desktop Specialist
WEB/MARKETING
Jeff Black Vice President, Digital Marketing & Sales
Ryan Boydstun Creative Director-Web
Mantas Andri Web Developer
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PRODUCTION
Garnet Blair Production Director
Madlen Martinez Production Manager
Claudia Marquez Production Coordinator » cmarquez@creativeage.com
Flora Robinson Production Assistant
CIRCULATION
Barbara L. Shepherd Circulation Director
Steve Verba Intranet Marketing Specialist
Jamie Andrew Audience Marketing Manager
ADMINISTRATION
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Soma Colour Enhancement Procedures
SOMA Hair Technology
1.866.843.2257
www.somaorganics.com
Apply Soma's Complete Colour.
Tis deposit-only color replaces any
demi-color, while not fading like a
demi-color (and does not fade brassy).
It is great for sensitive scalps!
Style the client's hair as desired using any
of Soma's pH-balanced and SD 40
alcohol-free styling products. Low pH
products keep the cuticle closed and
prevent loss of color. Products with SD 40
alcohol cause immediate fading and
dehydrate the hair.
Spray the client's hair with
Soma's pH-balanced
Leave-In Conditioner to even
out the hair's porosity for more
even and beautiful color.
Wash the client's hair with Soma's Clarifying
Shampoo for a deep cleanse - removing
styling and fnishing product build-up and
allowing for better color penetration.
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