Beauty Store Business

JUL 2018

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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88 July 2018 | A high-quality, hemp-based natural personal care line, CBD Daily's muscle-soothing off erings are fortified with omega-3 and -6 essential fatty acids for healthier skin. CBD DAILY 1 2 3 4 H usband and wife duo Kevin and Mare Wachs founded natural personal care brand Earthly Body in 1996 in the garage of their Chatsworth, California, home. Earthly Body has since expanded to its 50,000-square-foot headquarters, where it maintains eco-friendly practices and ships products to countries around the world. In 2016, when Proposition 64 legalized recreational marijuana in California, the Wachses founded CBD Daily, a skincare line made with high-quality, THC-free, 100 percent hemp cannibidiol (CBD) and other natural ingredients that nourish the skin and provide soothing relief to sore muscles. All of CBD Daily's products are non-psychoactive, vegan, cruelty-free, Leaping Bunny Certified and listed on PETA's esteemed No Test List. Additionally, they are made with recy- clable packaging and are free of mineral oil, dyes, sulfates, parabens and phthalates. Firm believers in giving back, the Wachses created the nonprofit Get Together Foundation in 2004, which is funded by a percentage of Earthly Body product sales and run entirely by volunteers. The foundation raises money through charity events and gives to multiple causes. Here are some of the line's best-sellers! 1 Soothing Salve The Soothing Salve's small size makes it easily portable in a gym bag, purse or for the car. Made with 20 mg of natural hemp CBD, castor seed oil, coconut oil and cocoa seed butter, this concentrated topical salve helps soothe sore muscles. Suggested Retail Price: $14.99 2 Active Spray A no-mess spray that dries quickly and instantly soothes, Active Spray is packed with hemp CBD, hemp seed oil, essential oils and cooling menthol for relief on the go. The formula's arnica extract and comfrey leaf extract provide additional calming benefits. Simply spritz on a targeted area of the body and repeat daily or when desired. Ideal for keeping active lifestyles carefree! SRP: $24.99 3 Soothing Serum Packed with ultra-concentrated hemp CBD, vitamin E and hemp seed oil, Soothing Serum's formula is designed to help relieve sore muscles and joints. It is fortified with a host of moisturizing oils like soybean oil, apricot kernel oil, avocado oil and eucalyptus oil to deeply nourish the skin. Users can find soothing relief by simply massaging a small amount onto their skin three to five times a day. Store in a cool place or at room temperature. SRP: $14.99 (rollerball) and $22.99 (bottle) 4 Intensive Cream Ideal for customers with sore or aching muscles or joints, CBD Daily's Intensive Cream features a signature essential oil blend in addition to 60 mg of natural hemp CBD for instant and long-term relief. The cream's skin-protecting formula also includes safflower seed oil, hemp seed oil, shea butter, jojoba seed oil, glycerin, argan kernel oil, cucumber fruit extract and lemongrass extract. SRP: $25.99 Please note: CBD products are currently not available for purchase in Idaho, Indiana, Iowa, Kansas, Missouri, Nebraska and South Dakota. ■ Armando Sanchez GET CONNECTED! @cbddaily.offi cial @cbddaily.offi cial @cbd_daily Product of the Month

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