Beauty Store Business

JUL 2018

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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78 July 2018 | B orn and raised in Bangalore, India, Priyanka Swamy aspired to be a beauty entrepreneur who empowers women across the globe. She achieved this goal by cofounding the hair extension and wig company Perfect Locks with her husband Gautama in 2007. Growing up, Swamy witnessed women selflessly cut off their gorgeous hair at temples as part of a spiritual ritual called Tonsure. Focused on helping people let go, the act involves shaving one's head and offering the hair to a higher power to achieve spiritual enlightment. Perfect Locks purchases this hair from the temples and gives the hair a second life by using it to make a variety of beautiful wigs and extensions. And purchasing the shorn hair additionally benefits the local Indian economy. When worn, the fash- ionable creations give women confidence and the ability to effortlessly change up their hairstyles. Perfect Locks' products use ethically sourced, 100 percent virgin Indian hair. All the hair is hand-selected and triple inspected to ensure consumers receive well-made, highly crafted products. Because many of their customers are also cancer patients, Perfect Locks has donated more than $30,000 since its inception to cancer research organi- zations. Learn more about Swamy and her company here. Beauty Store Business: Tell us how you went from an architect and interior designer to a beauty entrepreneur. Priyanka Swamy: As an architect, I always had a passion for design and creative things. As an entrepreneur for almost 10 years in India, running my own interior design firm made me realize how much I love doing business and being a leader. Researching niche markets with voids to fill, my deep connection to the the most beautiful hair in India and a strong passion to succeed are what ultimately led me to become a beauty entrepreneur. What inspired you to create Perfect Locks in 2007? Hair always fascinated me as a child. Having unmanageable hair myself made me curious to try out different natural products to tame it. I have always admired the various textures and wondered how people could change up their hair textures or styles and look so different, attractive and confident. Knowing that India is the biggest exporter of human hair in the world and that there's a high demand for this high-quality product on the market are what inspired me to create Perfect Locks. How is the brand's 100 percent virgin Indian hair sourced? India is the only country where people donate their hair voluntarily for spiritual purposes every day. Tens of thousands of pilgrims get their heads shaved on a daily basis. Tens of millions of people per year donate tons and tons of hair. The hair is then auctioned by the temple to the highest bidder, with funds going back to the community towards building free schools for kids and helping the poor. This trade also provides jobs to women in villages throughout India, empowering women to be Priyanka Swamy Helping women all over the world gain confidence with beautiful hair, Perfect Locks cofounder Priyanka Swamy has a passion for giving back. Executive Q&A Courtesy of Perfect Locks

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