Beauty Store Business

JUL 2018

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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Page 73 of 91

72 July 2018 | Ingredient of the Month your skin," explains Michelle Henry, MD, a Manhattan- based dermatologist and clinical instructor of dermatology at Weill Cornell Medical College. She suggests taking the time to get to know which bacteria are considered beneficial. "If you're wanting something to replenish or boost your skin microbiome, you need specific bacteria. These include [but aren't limited to] Lactobacillus plantarum and Bifidobacterium longum," she explains. Customers don't need to choose just one; it's beneficial to mix both strains of bacteria, as multiple clinical studies have shown they are more effective when combined–either in topical form or as a supplement. Stocking probiotics in multiple forms allows you to integrate this category into your shop and offer clients a comprehensive package. Depending on what you decide to sell, you may need to make space in your store to ensure your goods are stored appropriately. Many probiotic supple- ments need to be refrigerated, though others are preserved as long as they are stored in a cool, dark space. However, all probiotics must be kept away from moisture and heat. If refrigeration isn't an option, look for probiotics that are nitrogen-sealed in blister packs or those that are packed individually, which will help protect the live cultures. If probiotics aren't kept refridgerated from the time they are manufactured to the time of purchase, they will not be as potent. Equally as important, look for "viable through end of shelf life" written on the packaging–this means that the organisms are still living past the time of manufacture. Similarly, if you're stocking probiotic food products, check for phrasing similar to "live and active cultures" displayed. Of course, different strains of bacteria do different things. While you don't need to memorize the effects of an entire spectrum of helpful bacteria, seek out topical formulas and supplements that are particularly beneficial for skin care. For instance, Lactobacillus rhamnosus has been shown to help with eczema; Lactobacillus plantarum can help with inflammation; and skin-supporting Streptococcus thermophilus has been shown to improve cermaide levels to help prevent dry skin. "Just like you probably take supplements to boost your own health, your skin microbiome needs a bit of a boost now and then too," Dr. Henry says. "In a clean-obsessed society, many of the ingredients in standard cleansers and products can affect our microbiome similarly to antibiotics. Probiotics help to bring in new bacteria to replace the old [bacteria] that has died off, keeping you with a flourishing skin microbiome." Whether your customers suffer from skin issues or not, probiotics can help them maintain a healthy microbiome topically and within the body. ■ Emilie Branch is a writer based out of New York, NY. "Just like you probably take supplements to boost your own health, your skin microbiome needs a bit of a boost now and then too." –Michelle Henry, MD, dermatologist Robanda International, Inc. San Diego, CA, 92121 P: (619) 276-7660 Ɣ P: (800) 783-9969 F: (619) 276-7661 E: YOUR MULTI-BRAND PARTNER IN BEAUTY BOOTH # 17181

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