Beauty Store Business

JUL 2018

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70 July 2018 | beautystorebusiness.com Ingredient of the Month E xfoliating, scrubbing, peeling–these words have become synonymous with morning and evening skincare regimens. It's often believed that sloughing off the top, outermost layer of skin will unveil softer, baby- smooth freshness that's hidden just beneath the surface. However, when skin is too squeaky clean, it may actually be working against us. This is because our body is packed with microorganisms that inhabit all of our organs and tissues–including our skin. Think of these organisms as helpful bacteria. There are more than 100 trillion of them and they outnumber our cells by 10:1. These organisms comprise what is known collectively as the body's microbiome. Though scientists are only in the initial stages of research into this vast system, there's already proof that it may be much more crucial to our overall health than was once thought–and as unique to who we are as our genes. ANTI-ANTIBACTERIAL To tap into the skin's microbiota and exploit beneficial bacteria, experts are relying on probiotics, which are living organisms, such as yeasts and bacteria. When applied topically, ingested in supplement form or consumed in foods such as yogurt, they build on the body's own, ever- present microbiome. Probiotic supplements have already gained a reputation for aiding in digestion and now, along with topical products, have been shown to work symbiotically with the skin's microbiome. Because of this, a new range of probiotic-centered skincare products, in various forms, are being introduced as a way to alleviate a variety of skin-related issues, from acne to eczema to rosacea. As the largest organ in the body, the skin's microbiome is diverse, to say the least. To get customers comfortable with their bacteria, and ease them off the vigilant cleansing rituals they have become so accustomed to, introduce them to the probiotic category through both supplements and topical options. Probiotic-infused products are the perfect segue to replace harsh soaps because they provide a gentle alternative that works with the skin's natural environment, instead of against it. With a healthy skin microbiome, we absorb more nutrients and eliminate toxins, which help reduce inflam- mation. This translates to healthier skin, less acne and potentially decreased eczema and rosacea. PROBIOTICS ON THE RISE This likely won't be your customer's introduction to pro- biotics, though it may be the first time they're hearing the concept applied to skin care. According to research firm MarketsandMarkets, the total probiotics segment was valued at $42 billion in 2016 and is predicted to rise at a compound annual growth rate of 7 percent, growing substantially to reach $64 billion by 2022. As awareness about probiotics catches on, it's likely that the market will only continue this upward trend. The key takeaway to know when familiarizing your customers with probiotics is to make them aware that they contain living microorganisms. Products can come in a variety of forms, from ingestible food (such as yogurt, miso and tempeh) to dietary supplements and topical skin creams. HOW TO STOCK UP "You need to know which bacteria are actually good for Probiotic Power Introduce your customers to the beauty of beneficial bacteria. By Emilie Branch adventtr/gettyimages.com "Probiotics help to bring in new bacteria to replace the old [bacteria] that has died off, keeping you with a flourishing skin microbiome." –Michelle Henry, MD, dermatologist THE PROBIOTIC PACKAGE Offer a range of prebiotic and probiotic products to suit your customers' vast needs. Prebiotics: Probiotics are living organisms, which means they need food to stay alive and function. Enter prebiotics, or non-digestible fibers that probiotics thrive on, which are already present in the digestive tract. Basically, the more food (or prebiotics) that probiotics are given, the more efficiently they function. Prebiotics are available as supplements in capsule or powder form. Topical Probiotics: Topical probiotics rest on the skin, creating a shield that fosters beneficial bacteria while keeping the detrimental kind out. Topical probiotics also help soothe the skin and can help stifle the immune reaction that triggers inflammation in those who suffer from rosacea. Certain probiotics contain anti- microbial properties that target bad bacteria, which aid in the treatment of acne. From serums to cleansers and moisturizers, probiotics are available as an addition to every essential in the skincare category. Beauty Supplements: Probiotics fall under the nutraceutical umbrella—and are therefore not regulated by the FDA; however, you can still carry supplements that have been clinically tested by a third party. Probiotics that list their dosage form as Colony Forming Units (CFU) tend to be more potent and allow you to more accurately recommend a Goldilocks dosage to customers. A range of 30 billion CFU is sufficient for daily maintenance, while those dealing with an internal issue will more likely see results from 100 billion CFU.

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