Beauty Store Business

JUL 2018

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62 July 2018 | beautystorebusiness.com 6 Attend Special Events While CPNA has a list of special events on its website, Eric Horn called out the following as exceptionally important. City of Hope Spirit of Life Gala, Saturday, July 28 "The City of Hope gala is one of the most important events of the year. It supports our industry and someone in our industry–Deborah Carver, who is one of the best, a pioneer," says Horn. PBA donates the space for the gala to City of Hope. Proceeds from the gala go to the City of Hope's cutting-edge research and treatment for cancer, diabetes and other life-threatening diseases. The reception starts at 7 p.m.; dinner and festivities begin at 8 p.m. (See p. 54 of our cover story for more details.) PBA Business Forum, Sunday, July 29 Renown motivational speaker Peter Sheahan, founder and CEO of Karrikins Group, will speak on "Accelerating Growth." In addition, Steve Sleeper, PBA's executive director, will provide an update on the association's 2020 strategic roadmap and key initiatives. Breakfast starts at 7:30 a.m. The forum is 8 a.m.–9:45 a.m. Beauty ID Awards, ICMAD Cosmetic Innovator of the Year (CITY) Awards, Monday, July 30 The Beauty ID Awards recognizes creativity in packaging design, material and product formulation. It will be held from 5 p.m.–6 p.m. ICMAD's CITY Awards honor outstanding and innovative entrepreneurs for their achievements in the cosmetics and personal care industry. It includes a dinner and a show before the awards ceremony. (The time is to be determined.) 7 Shop the World at the Country Pavilion One of the designated special areas, be sure to visit the International Country Pavilion. Here you will find beauty products showcasing authentic elements and innovation from countries recognized for strong heritage. "For attendees that come to the show, one of the key differentiators is that CPNA is international. With a visit to Las Vegas, you can pretty much shop the world," Ciocan says. TAG YOUR SOCIAL MEDIA POSTS! CPNA will pick up tagged Instagram posts on their homepage. • Use @cosmoprofna • Be sure to share your handle in the EXHIBITOR LOG IN area so CPNA can find and tag you back • Use the official hashtags as well: #COSMOPROFNA, #COSMOPROFLV and #COSMOPROF GET CONNECTED! @cosmoprofna @cosmoprofna cosmoprofnorthamerica.com @cosmoprofnorthamerica CPNA 2018 Preview Guide Enjoy an insider's view of products to launch at the 2018 Cosmoprof North America professional beauty showcase. Aria Beauty The best-selling Unicorn Mini Blowdryer is designed for salon retail, travel and the gym. It packs 1,200 watts, dual voltage, a mini diffuser and negative ions to clean hair and remove frizz. Plus, it's suitable for all hair types. Suggested Retail Price: $69.99, ariabeauty.com Palladio Beauty The Happy Healthy Hydrated Moisturizing Mask uses bilberry, ginger and coconut water to moisturize, restore and replenish skin. The botanical-infused moisturizing mask offers a quick hydration fix. It may be used overnight for smooth, energized skin and is perfect for all skin types; free from cruelty, oil and parabens. SRP: $10, palladiobeauty.com Blackwood For Men Blackwood For Men's BioFuse Wax offers slight shine and a light, flexible hold for natural styles. Long-lasting and easy to rinse out, it's infused with castor oil to help promote thickness and growth while preventing hair loss. SRP: $17.99, blackwoodformen.com Courtesy of Cosmoprof North America, products courtesy of manufacturers 2017 CITY Award winners

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