Beauty Store Business

JUL 2018

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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Page 59 of 91

Courtesy of Cosmoprof North America 58 July 2018 | Cosmoprof North America Success Guide: Tips to Help Maximize Your ROI 7 ith roughly 1,300 exhibitors and an expected 35,000+ visitors, there's much to do and see at this year's Cosmoprof North America (CPNA), to be held July 29-31, 2018, at the Mandalay Bay Convention Center in Las Vegas. Beauty Store Business reached out to Daniela Ciocan, marketing director for CPNA, and Eric Horn, North American show director for the Professional Beauty Association (PBA), to get a few tips for attendees and exhibitors as well as a few trends to look for at beauty's biggest B2B event in the U.S. Of course, a CPNA guide would not be complete without previewing new products to launch at the show. Be sure to catch these exciting innovations starting on page 62. It will surely help you better target what you want to see!

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