Beauty Store Business

JUL 2018

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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beautystorebusiness.com | July 2018 49 As Deborah Carver gears up to accept this year's Spirit of Life Award from City of Hope, she reflects on her bootstrap beginnings and meteoric rise to publishing mogul and beauty industry icon. By Tracy Morin eborah Carver has always been ahead of her time. President and CEO of Creative Age Publications (CAP) in Van Nuys, California, for nearly 50 years, Carver has shepherded it to becoming the only beauty trade publishing company covering every segment of the industry. Witness CAP's roll call of highly successful publications: NAILPRO, DAYSPA, our very own Beauty Store Business, Beauty Launchpad, MedEsthetics, The Colorist, Nail It!, Eye Lash and MAN. Throughout her publishing experience, Carver has demonstrated a sixth sense for retailing and the beauty industry. For example, she foresaw an age of "electronic retailing" decades before online ordering became commonplace and she anticipated the wellness craze more than 20 years ago when she introduced DAYSPA magazine in 1996. Carver has made a career out of innately knowing what lies ahead. And yet, she is surprised to find herself receiving City of Hope's Spirit of Life Award. An avid supporter of the organization for decades, she once thought she wouldn't be eligible for the award as a publisher. Then, when she was asked to be an honoree, the timing simply wasn't right. However, now the stars have finally aligned and this July, she'll accept the award at the Spirit of Life Award gala held during Cosmoprof North America in Las Vegas, already promising to be an unforgettable affair to celebrate Carver's philanthropic achievements and the hope for a cancer cure. Beauty Store Business recently sat down with the publishing mogul to discuss her remarkable career, her love for the beauty biz and why City of Hope has remained so close to her heart.

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