Beauty Store Business

JUL 2018

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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4 July 2018 | beautystorebusiness.com On the Cover Deborah Carver, founder and CEO of Creative Age Publications. Art direction by Michael Block. Photography by Cory Sorensen. FEATURES 14 Does Your Store Have Insta-Appeal? Increase cosmetics sales in your store with a section of products trending on Instagram for Gen Z and millennial consumers. 30 Make Way for J-Beauty More than a passing fad, here's how J-beauty is leaving a permanent mark on the industry. 48 A Vision of Hope As Deborah Carver gears up to accept this year's Spirit of Life Award from City of Hope, she reflects on her bootstrap beginnings and meteoric rise to publishing mogul and beauty industry icon. 58 Cosmoprof North America Success Guide: 7 Tips to Help Maximize Your ROI Daniela Ciocan, CPNA's marketing director, and Eric Horn, North American show director for the Professional Beauty Association, share their tips for a successful trade show experience at beauty's biggest B2B event. MERCHANDISE 20 The Eyes Have It Dazzle your customers with these irresistible products for the lids, lashes and brows! IN THIS ISSUE 6 Editor's Note 8 Industry News 10 EBC Photo Essay 86 Calendar 86 Ad Index CONTENTS July 2018 Vol. 24 No. 7 Beauty Store Business (ISSN 1098-0660), July 2018 Published monthly by Creative Age Communications, Inc., 7628 Densmore Ave., Van Nuys, CA 91406-2042. Subscriptions: US $24 per year; Canada $45 usd; other international $55 usd. Periodicals postage paid at Van Nuys, CA, and additional mailing offices. POSTMASTER Send all UAA to CFS; non-postal and military facilities: send address corrections to Beauty Store Business, P.O. Box 460159, Escondido, CA 92046-0159. 58 @BSBmag @bsbmag @beautystorebusiness 36 Choose Your Hues Inspire professional colorists and consumers alike with these tempting tints and tools. 62 CPNA 2018 Preview Guide Enjoy an insider's view of products to launch at the 2018 Cosmoprof North America professional beauty showcase. DEPARTMENTS 70 Ingredient of the Month: Probiotic Power Introduce your customers to the beauty of beneficial bacteria. 74 Editors' Picks: It's All in the Bag! These must-have makeup bags off er style and practicality for beauty junkies on the go. 78 Executive Q&A: Priyanka Swamy Helping women all over the world gain confidence with beautiful hair, Perfect Locks cofounder Priyanka Swamy has a passion for giving back. 88 Product of the Month: CBD Daily A high-quality, hemp-based natural personal care line, CBD Daily's muscle-soothing off erings are fortified with omega-3 and -6 essential fatty acids for healthier skin. 36 20

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