Beauty Store Business

JUL 2018

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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heckmannoleg/gettyimages.com 36 July 2018 | beautystorebusiness.com Inspire professional colorists and consumers alike with these tempting tints and tools. T he haircare market is growing–so it should come as no surprise that stocking hair-coloring products is more essential to beauty stores than ever. "Hair color products are experiencing very strong growth and will continue to grow globally by over 9 percent in the next five years," says Maria Cerminara, vice president of marketing for L'Oréal Technique. While permanent colors show the strongest sales, semi- and demi-permanent colors are popular as well, especially among consumers looking to extend the life of their balayage highlights or babylights. Nick Trombetta, the North American artistic director for Itely Hairfashion N.A., says that he's seen an abundance of balayages lately. He predicts that the trend will shift to hair colorists getting more creative with their looks using an array of exciting colors. "I dare you to be different and come up with something new!" he says. Cerminara predicts, "Women who want to go blonde, along with men who want highlights kept a secret, will drive sales of a wide range of blonding products, particularly easy-to-use kits. Blondes might lead the demand in salons, but brunettes will continue to be the biggest retail customers since they are the dominant population that will continue to seek out great gray-coverage products as well as ones that add shine and dimension to brunette hair." Consumers and professionals are seeking personalized, innovative products fortified with more natural ingredients, too. "Women of color and those with textured hair will increasingly demand hair color that is specially formulated for them, just as hair color consumers from all walks of life are asking for products that are personalized to their individual preferences and lifestyles," Cerminara says. Here we've selected a mix of unique hair-coloring products and tools to consider for your retail store. –Karen Wilhelmsen

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