Beauty Store Business

JUL 2018

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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22 July 2018 | Godefroy Beauty Godefroy's 28 Day Mascara is a nontoxic eyelash and eyebrow tint that contains no hydrogen peroxide bleaching agents or coal tar derivatives. The fast-acting, gentle formula delivers long- lasting color. Each kit contains 25 applications. SRP: $29.95, Satin Edge Designed for applying lash extensions, the stainless steel Satin Edge Eyelash Extension Volume Tweezer features an L-shaped head for volume and multilash pickup. The tool is ideal for picking up tiny lashes as well as separating and isolating lashes for application. SRP: $4.95, ty less steel features The tool is nd isolating 5 , m Mirabella Beauty Mirabella's Eye Love You Eyeshadow Collection offers four palettes featuring neutral, ultra-pigmented pressed powders. Each palette contains eight long- wear eyeshadows, as well as a highlighter for the face, cheeks and eyes. Suggested Retail Price: $50, uty ection mented ght long- the face, $50, Qosmedix For contouring and shaping the eyes, the Qosmedix Eye and Lip Tip and Blend Brushes are professional, patented makeup brushes with matte white handles. The brushes can be used to deposit and blend color, as well as to line the eyes or lips. SRP: $7 (each), Qosm For conto Eye an pate Th Dermelect Cosmeceuticals The Brow Power Duo includes two brow-perfecting pencils. For outlining and defining brows, the dual-sided Revitalite Brow Transformer features a retractable, triangular-tipped pencil on one side and a spoolie brush on the other. The Revitalite Brow Lift pencil defines and highlights brows with micronized pigments for a natural finish. SRP: $40, I-Envy The I-Envy professional Ultra Black Knot Free individual lash collection creates an authentic look with its tapered ends. Made from natural hair, the collection is handcrafted by lash artisans. SRP: $10, Mehaz A professional-grade lash curler, the Pinch-Free Power Curler ensures perfect curls every time. Made in Japan with a high-quality chrome finish, the tool is backed by a tip-to-grip lifetime guarantee and comes with one nonstick silicone rubber pad and one replacement pad. SRP: $10.99, Bodyography Premoistened Bodyography Instant Eye Lift Patches work to hydrate, lift and refresh the under-eye area in just 15 to 20 minutes. Each box contains three pairs of individually wrapped sheet masks. SRP: $26, graphy aphy s ea ach Palladio Beauty To create the appearance of false eyelashes, dual-sided Double Agent Lash Extender + Undercover Fiber Booster mascara features a brush with sculpting fibers to boost lash length and volume. Step one accents lashes during the day, while step two offers a bold, nighttime look. SRP: $12, Satin Designed Satin Edge an L-shaped ideal for picki lashes for appl

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