Beauty Store Business

JUL 2018

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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Page 15 of 91

Courtesy of Riley Rose 14 July 2018 | M illennial and Gen Z consumers differ from the clients of yesteryear because they are constantly inundated with options. They have become more aware of specific products and brands compared to Gen Xers and boomers, who are more likely to turn to retail sales staff for advice. Tapping social media trends in your business can give you the advantage needed to attract these generations of younger women. To appeal to those who use Instagram as their source for discovering new brands, retailers should not only keep their d├ęcor up to date but also have the inventory to match. If you carry cult-favorite brands, you'll capture those coveted "likes" in real life. Increase cosmetics sales in your store with a section of products trending on Instagram for Gen Z and millenial consumers. By Emilie Branch

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