Beauty Store Business

MAY 2018

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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22 May 2018 | Truss Professional Day By Day Leave-In Daily Protector is a moisturizing spray for all hair types that detangles locks for easy blowouts and thermal protection. Formulated with creatine, ceramides, vitamin E, keratin and silicones, it can even be used as a leave-in treatment overnight. SRP: $29.40, Sanzi Performance Organics Infused with argan oil, Sanzi's Smoothing Creme detangles and adds shine without leaving a greasy feel. Along with the benefit of a hold that lasts all day, the creme speeds up blow-drying by 40 percent. Sulfate- and paraben-free and color-safe. SRP: $20, Zerran Zerran's Equalizer Leave In or Rinse Conditioner & Detangler benefits all hair types and can be used for extension blending and maintenance. Suitable for daily use, it conditions without adding weight, protects against heat damage and contains natural vegan extracts, soy and corn proteins. Color- and perm-safe. SRP: $16, Wet Products For knot-free, detangled manes, grab these go-to essentials. Dark and Lovely Damage Slayer from Dark and Lovely is a weekly reparative system that fights damage and strengthens weak bonds in relaxed, tran- sitioning and natural hair. The collection includes a pretreatment, cleanser, conditioner, leave-in spray and steam-conditioning mask. The system creates a protective barrier that helps prevent future damage. Suggested Retail Price: $6.99, Mitch Stone Essentials X-Tender from Mitch Stone Essentials is a multifunctional conditioning spray that prevents tangling for softer, healthier hair extensions. The spray protects hair exten- sions against thermal damage, prevents split ends and repairs overprocessed hair. Can be used on damp or dry hair. SRP: $24, Crack Mist translates the original Crack cream formula into a spray. Imparting moisture throughout locks, it guards against dryness, humidity and heat damage that can come with styling. Fine-hair friendly, the spray won't add weight to tresses as it busts tangles and leaves hair with a healthy sheen. SRP: $22, Carol's Daughter "Wash-N-Go" Leave-In from the Carol's Daughter Pracaxi Nectar collection offers a lightweight formula that moisturizes hair for a healthy bounce and shine. The cream is made with pracaxi oil, acai extract and olive oil, which add definition to waves and coils while reducing frizz. SRP: $11.50, Dax Dax's For Naturals Combing Cream helps detangle and nourish hair, while providing a light hold. A special blend of oils, including broccoli seed oil and olive oil, helps to strengthen hair, promote growth and add moisture and shine. SRP: $7, Mixed Chicks Nourish, detangle and restore curly, tightly curled or straight hair with Mixed Chicks's Deep Conditioner. It features a conditioning blend that penetrates and reconstructs damaged areas, and helps transform style- stubborn locks into resilient, easy-to-maintain tresses. SRP: $10.99, s i onal n Dail y zi ng ha t ut s t ed n E, s ed gh t. om pe rc d c ol or-s a y. co m

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