Beauty Store Business

DEC 2012

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News OXYGEN MEDIA, ULTA BEAUTY PARTNER IN NEW TV SERIES Oxygen Media has announced a strategic multi-media partnership with ULTA Beauty for its new modeling- competition series, The Face, set to debut in the first quarter of 2013. The Face is produced by Shine America. The Face, hosted by photographer Nigel Barker, features supermodel coaches Naomi Campbell, Karolina Kurkova and Coco Rocha as they compete to find the newest face of ULTA. The series will give viewers access inside the world of the industry as three teams of models—each led by a supermodel coach—are guided through real-life assignments, including photo shoots and commercials. The winner of The Face will receive courtesy of ULTA an ultimate grand prize of becoming a spokesperson and ambassador for the brand's fall and holiday 2013 national ad campaigns. The contract will give unprecedented exposure to the winner, including a photo shoot for ads that will run in national publications, on, on signage in more than 500 stores, in ULTA direct-mail magazines and in newspaper inserts reaching millions of readers. The winner will also make personal appearances in ULTA stores across the United States, provide blog beauty tips and behind-the-scenes photos on, represent the brand at Fall Fashion Week 2013 and participate in multiple social-media initiatives for the company. "Oxygen is reimagining the TV modeling-competition genre, giving one winner a unique opportunity to be the face of a national brand—a huge break for any model," says Jane Olson, senior vice president, mar- keting and brand strategy, Oxygen Media. "Fashion and beauty are passions for our young, female audience and ULTA Beauty is a great brand for our multi-media partnership. It's one of the fastest-growing beauty brands out there, being embraced by women everywhere." Monica Austin, senior vice president, business and brand development, Shine America, states, "We're thrilled that ULTA Beauty has come aboard The Face with such a dynamic, integrated partner- ship. The Face will allow aspiring models the once-in-a-lifetime opportunity to learn and work with some of the top names in the fashion industry. And ULTA Beauty is the perfect brand for the winner to represent as it is a company that truly celebrates and inspires beauty." Eden Gaha, Paul Franklin and Andrew Frank are the executive producers of The Face. Throughout the series, the supermodel coaches will mentor young hopefuls, using the lessons and skills they have learned to guide their teams through challenges that will accurately depict what it takes to have a career as a model and be the face of a brand. During the process, the aspiring models will be exposed to the very best photographers, stylists and designers in the fashion world. In the end, one woman will be chosen to become "The Newest Face of ULTA Beauty" and a brand ambassador for the company. Chuck Rubin, ULTA president and CEO, adds, "As the largest beauty retailer of our kind, we look forward to providing a strong launching point for the winner's career." As part of the exclusive deal, Oxygen Media will provide in-show integration for ULTA throughout the season with an emphasis on the finale episode, which will feature an "ULTA Beauty Challenge." ULTA will also provide its own cosmetics as well as the services of its top hairstylists and makeup artists. ICMAD HOLDS 14TH DESIGNERS DINNER ANNUAL YOUNG The Independent Cosmetic Manufacturers and Dis- tributors celebrated another successful Young Designers Competition on Oct. 10 with a dinner in New York City. The evening's guests included association members, industry executives and featured keynote speaker Ben Bennett, founder and creative director of HATCHBEAUTY. The annual competition showcases the talent of students ICMAD's Ian Ginsberg (left) and Pam Busiek with HATCHBEAUTY's Ben Bennett there studying package design and inspires future creative talent in the beauty industry. The winners were: • First: Tara Meyer, design student from Miami International University of Art/Design • Second: Samantha Galvez, design student from Miami International University of Art/Design • Third: Matt Zonona, design student from Fashion Institute of Design & Merchandising of Los Angeles 64 December 2012 | ANISTON BECOMES LIVING PROOF CO-OWNER Living Proof co-founder and chairman Jon Flint, Jennifer Aniston (center) and Living Proof CEO Jill Beraud Living Proof is joining creative forces with Jennifer Aniston as she becomes a co-owner and haircare spokesperson in the company. Aniston will actively help build the Living Proof haircare business using her understanding of what drives American culture and hair trends today. Her role will involve brand development and creative-marketing direction for Living Proof's products as well as col- laboration with its leading stylists and scientists on new-product ideas. "Jennifer embodies everything we stand for—a unique combination of beauty and brains," says Living Proof CEO Jill Beraud. "She not only has the most fabulous hair but is an amazing creative talent, and has shown she is a savvy businesswoman with a serious interest in developing small, innovative companies. We love how personally vested she becomes in her business ventures, and are thrilled she is willing to put that passion into our haircare business." Aniston states, "What caught my attention about Living Proof is the company's unique approach to hair care—using scientific technologies actual proof in a bottle rather than hoping for results. I've tried so many haircare products. Over the years my hair has been subjected to everything ... blow-dryers, flat irons, curling irons, color, extensions, you name it. My hair has taken a serious beating. After using these products, I felt like I finally discovered a solution that works every day. I could not be more excited to share Living Proof with the world." In just five years, Living Proof has garnered more than 34 industry awards for its products. The company is a two-time winner of the Allure Best Beauty Breakthrough Award, and picked up two more Allure awards in 2012. Its products can be found nationwide at top salons, Sephora, ULTA Beauty, Nordstrom, QVC and at living Internationally, Living Proof products can be found at Space NK in the United Kingdom and at Mecca in Australia and New Zealand. to offer women Image courtesy of PRNewsFoto/Living Proof

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