Beauty Store Business

DEC 2012

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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Page 55 of 79

Meet MITCH STONE BSB_ And fi nd out why the celebrity hairstylist's just-debuted Mitch Stone Essentials haircare line is already an industry hit. by Liz Barrett IT HAS BEEN SAID THAT THE HARDER you work, the luckier you get. Stylist to the stars Mitch Stone couldn't have predicted when he was 18 years old that he would someday be a celebrity stylist and then create his own line of haircare products. However, inspiring words from his father and a passion to do something creative with his life drove Stone to seek out a career that would fulfill him in a way that he knew nothing else never would. Over the years, Stone's inquisitive nature and openness to new experiences propelled his styling career forward, land- ing him highly coveted projects working in all forms of media. Now, entering yet another phase, he's launched Mitch Stone Essentials to an eager audience, and has his sights set on growth. Recently, Stone, Mitch Stone Essentials' co-founder and creative director, sat down with Beauty Store Business to discuss his work in the industry, the inspiration behind his line and what's most rewarding about being a stylist. 54 December 2012 | Photo by Armando Sanchez

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