Beauty Store Business

DEC 2012

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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Page 47 of 79

Gift trade shows offer savvy beauty retailers products consumers want and business-building educational events. Here are fi ve upcoming ones. by Leah Genuario THE NEW YEAR IS RIGHT AROUND THE CORNER. January is a busy month for the nation's gift trade shows, and savvy numerous trade retailers would be wise to plan now for the early 2013 calendar. Gift shows offer an excellent opportunity for those looking to expand their inventories and enhance their business prowess. While beauty shows around the country feature beauty-specific lines, retailers can also seek out cross-promotional items at gift shows that will draw 46 December 2012 | in additional store traffic and complement their core products. Additional revenues from categories such as fashion and accessories can make a difference in a store's bottom line, while offering customers increased convenience and upping store-brand loyalty. In addition to income opportunity generated from the wares on the show floor, educational opportu- nities abound at gift shows, introducing retailers to today's most important general business and marketing topics. Topics include such hot buttons as social-media strategies and other cost-effective marketing ideas. Whether your beauty-retail business is on the West Coast, East Coast or somewhere in between, there is likely a gift show happening within a reasonable distance from your company establishment. Here's a look at five prominent gift shows occurring in early 2013 that beauty retailers should consider attending. Images courtesy of AmericasMart Atlanta, The Photo Group, Scott Mabry Photography and Urban Expositions

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