Beauty Store Business

DEC 2017

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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4 December 2017 | beautystorebusiness.com See the latest BSB Instagram posts See the latest enewsletter products Read the latest BSB tweets Read the latest BSB Facebook posts On the Cover Dean Wada, president, owner and CEO of Jatai International. Art direction by Michael Block. Photography by Jason Bennett. FEATURES 10 Make Way for Generation Z Get to know the next generation of consumers—and how they are changing the way businesses think about marketing. 50 The Cutting Edge Discover how Jatai International built a legacy on innovative razors to become a leader in the barber industry. 56 Commercial Insurance Learn why you need it, what types there are and how to get the right policies for your business. 66 2018 Uncommon Holiday Calendar Save the date for these beauty-related national holidays to create themed displays and special promotions for your store. 10 CONTENTS December 2017 Vol. 23 No. 12 16 IN THIS ISSUE 6 Editor's Note 8 News 62 Calendar 64 Ad Index MERCHANDISE 16 2017 Best-Sellers Our guide to the year's hottest selling items spanning cosmetics, hair, nails and more! COLUMNS 60 Retail Store Success Increase revenue with these tips for your brick-and-mortar retail beauty store. 50 Beauty Store Business (ISSN 1098-0660), December 2017 Published monthly by Creative Age Communications, Inc., 7628 Densmore Ave., Van Nuys, CA 91406-2042. Subscriptions: US $24 per year; Canada $45 usd; other international $55 usd. Periodicals postage paid at Van Nuys, CA, and additional mailing offices. POSTMASTER Send all UAA to CFS; non-postal and military facilities: send address corrections to Beauty Store Business, P.O. Box 460159, Escondido, CA 92046-0159.

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