Beauty Store Business

DEC 2017

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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Page 13 of 71

10 December 2017 | oneinchpunch, Get to know the next generation of consumers— and how they are changing the way businesses think about marketing. By Francesca Moisin I t started with baby boomers. They were the first widely recorded demographic cohort, coming of age in the post- World War II childbirth explosion. Then came Generation X, those born from the mid-1960s to the early '80s. Millennials followed, surpassing boomers as our nation's most sizable generation, according to 2016 U.S. Census Bureau reports. Now, enter Generation Z, the term coined for our newest demographic. These are today's teenagers ages 12 to 19, born from the late-1990s to the early 2000s—and a group that's not to be overlooked.

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