Beauty Store Business

DEC 2017

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beautystorebusiness.com | December 2017 9 From left: courtesy of Sally Beauty, Moroccanoil. SALLY BEAUTY PARTNERS WITH INFLUENCERS FOR ITS NEW COSMETICS LINE Sally Beauty has launched Col-lab, its own cosmetics line, in an inspired partnership with eight social media influencers. The collaboration with key makeup enthusiasts who have large, engaged social media followings lever- ages influencer marketing to promote the new Sally Beauty brand. Aiming for authenticity, the influencers had a hand in every part of the process creating the colorful Col-lab line, which consists of 203 SKUs and debuted on sallybeauty.com in October. Offering both in-store and online shopping experiences, Sally Beauty hopes to capture the interest of younger consumers (millennials and Gen Zers) as well as an older demographic. Col-lab launched in more than 3,000 of its brick-and-mortar locations in November, and the line is projected to add as much as $30 million to the company's retail sales. Col-lab's color cosmetic offerings include three varieties of primer, Matte Addiction Liquid Lip Colors, Soft Spot Sheer Blushes, 10 shades of Meet Your Matte Velvet Foundations, seven About the Pout Lip Balms and the Palette Pro Eyeshadow Palette. The range also includes five brushes, a makeup blending sponge, micellar makeup removing wipes, micellar cleansing water and brow setter. The eight influencers are known as The Collective because each has a unique background and brought his or her own perspective to the brand. Col- lab is a result of their collective efforts—and together, they reach roughly 4 million people online. The Collective consists of Raven Scott (@ravenelyse), Alicia Marie Collinge (@xsparkage), Samantha Robinson (@saaammage), Dani Meza (@coffeebreakwithdani), Ashley Mitchell (@makeupbyamarie), Lizzy Gutierrez (@whatwouldlizzydo), Claire Hakim (@claireashleybeauty) and Wesley Benjamin Carter (@wesleybenjamincarter). For more information about Col-lab by Sally Beauty, visit sallybeauty.com. DR. BRONNER'S SOLAR PROJECT LAUNCHED Dr. Bronner's, the family-owned, top-selling natural soap maker in North America, recently celebrated a landmark goal at its factory corporate headquarters in Vista, California, with a ribbon-cutting ceremony to mark the company's new solar power project. Vista Mayor Judy Ritter and other community members were present at the late-September celebration. The culminating moment marked the realized dream of founder Emanuel Bronner, four years in the making. When the company first began researching a way to construct an on-site, solar-generated electricity system in 2013, it was determined that the building of the factory could not hold solar panels on its roof. Instead, the company pursued a solar design that would utilize all buildable areas surrounding the building. The newly finished solar power project offers huge resource savings. "Our new 346 kilowatt solar power system will generate 572,000 kilowatt hours of electricity, accommodating about 50 percent of Dr. Bronner's fac- tory headquarter's needs on an annual basis," says Dr. Bronner's strategic advisor and CSR manager Kris Lin-Bronner. Additionally, the company converted to drought-tolerant landscaping using regenerative organic practices, which will save more than 600,000 gallons of water each year. The event illustrates how real measures taken toward sustainablity play a critical role in building a mission-driven, natural personal care brand that wins with consumers. ■ MOROCCANOIL ANNOUNCES NEW CEO, JUE WONG In October, JuE Wong was appointed chief executive officer of Moroccanoil, the leader in argan-oil infused beauty products. Previously, Wong served as president at Elizabeth Arden. And formerly, she served as CEO of Astral Health and Beauty as well as CEO of StriVectin. Wong's keen understanding of the dynamic global consumer marketplace is expected to help advance the brand's success in the prestige beauty category and accelerate its growth around the world. Wong plans to focus on driving increased sales to the professional salon channel and expanding high-growth channels, such as travel retail and e-commerce. She also plans to spearhead research and innovation, leading the expansion into new product categories, while strengthening and diversifying the current product portfolio. She will lead the company's digital transformation, significantly increasing the brand's digital presence online and via social media channels. Finally, she will head the company's corporate social responsibility and sustainability initiative to reduce the company's carbon footprint. "It is an honor and privilege to welcome JuE to the Moroccanoil family. The timing could not be better for the brand to embrace new leadership as we gear up to celebrate 10 years of oil-infused innovation in 2018," said Carmen Tal, Moroccanoil's co-founder. "I'm looking forward to implementing the next phase of our multi-pronged growth strategy through innovation, multi-media digital advancement and a creative omni-channel approach. I'm wholeheartedly committed to bringing to life Carmen's vision of becoming more environmentally-friendly and solidifying the brand's future as the global leader in oil-infused beauty," Wong said.

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