Beauty Store Business

NOV 2017

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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8 November 2017 | News NEXA MOBILE SKIN IMAGING DEVICE LAUNCHES, ENHANCING IN-STORE EXPERIENCE In September, Canfield Beauty launched NEXA, a skin imaging solution created to enhance the in-store customer experience. Sold as the NEXA Studio, beauty retailers or brand consultants receive a versatile handheld NEXA compact and photo booth. The compact allows for quick, in-aisle or at beauty counter skin analysis, while the photo booth allows for a more in-depth reading. Both yield information that help consumers find customized skincare solutions and product recommendations. And the analysis can be accessed post store-visit by customers through the online NEXA portal. Ultimately, NEXA allows for a greater level of service and the ability to develop an engaged and loyal following. It takes high-quality, meaningful skin images, assessing up to eight unique skin features, including wrinkles, pores, texture, subsurface red areas and brown spots. And its patented technology enables better, more standardized lighting, providing a superior quality image than today's selfie-based applications and programs. "Canfield Beauty is the natural next step in leveraging our expertise to benefit a new customer segment," said president Doug Canfield. "And, NEXA will provide the beauty industry with the tools to create a higher level of customer interaction and service." "We listened to beauty companies looking to attract business to their retail store locations and developed a solution that would reinvent the in-store consultation," said product management director Diana Ordonez. "Offering anytime, anywhere omnichannel imaging solutions, the NEXA platform is the first of its kind." Philosophy skin care is one brand that has leveraged NEXA to strengthen their customer relationships. "The NEXA allows for instant yet meaningful consultations in our wellbeing workshop stores and at counter," said Philosophy skin care's vice president of global education and events, Catherine Barber. "Philosophy has been working with Canfield for more than seven years now, and the launch of NEXA has enabled us to connect with our customers in yet another new way. We're also able to reconnect with our clients when their results and routine are emailed to them directly, extending the brand conversation beyond the consultation." With retail stores more challenged than ever, Canfield Beauty plans to continue to innovate solutions to enhance the in-store experience. Courtesy of Canfi eld Beauty

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