Beauty Store Business

NOV 2017

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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6 November 2017 | News PeopleImages, courtesy of Beauty Expo USA SHAMPOO SALES GROW FOR BLACK HAIRCARE MARKET, RESEARCH FINDS According to new findings from Mintel, an international market research agency, shampoo sales among black consumers are expected to grow 7.3 percent to reach an estimated $473 million in 2017. This marks the largest percent growth the category has experienced over the past five years. Black consumer expenditure of shampoo has increased 13 percent between 2015 and 2017, which accounts for roughly 19 percent of the market. Conditioner sales among black consumers also account for an estimated 19 percent of the market in 2017, and are expected to grow 3.5 percent this year to reach an estimated $491 million. Meanwhile, black consumer sales for styling products, about 30 percent of the market, remain lackluster with only 0.4 percent growth in 2017. "Shampoo is no longer a basic product used merely for cleansing, but rather the foundation for establishing healthy hair, all the way through styling. We predict shampoo sales to increase, signaling that the creation of regimen product lines, particularly those with formulations for specific haircare issues and goals, will continue to resonate among black consumers," says Toya Mitchell, Multicultural Analyst at Mintel. "On the other hand, conditioner use, especially among black consumers with natural hair, is multifunctional, serving as a conditioning rinse as well as a styling product. However, while shampoo and conditioner set the foundation, styling products create the look, which for many consumers drives purchase of regimen-focused products." Black consumers place great value on product performance as 43 percent agree they prefer to use products that will perform as expected. They also prefer to use brands that are designed for their specific styling needs as 41 percent want to use brands for black hair, particularly among those who style their hair natural with heat (54 percent) and without (51 percent). For more black haircare market segment research findings, visit BEAUTY EXPO USA TO CELEBRATE 20 YEARS Celebrating its 20th year, Beauty Expo USA hair and beauty supply trade show will take place at the Westgate Las Vegas Resort & Casino January 15-16. Known as the first Asian American hair and beauty supply trade show in the United States, the founders originally sought to create a meeting place where vendors could introduce their newest products and storeowners could enjoy one-stop shopping in January, at the start of the year. Beauty Expo has since made great efforts to also provide attendees with exceptional seminars. It has become a valued forum for exchanging ideas, discussing beauty business issues and learning with hundreds of manufacturing and wholesale companies exhibiting products for thousands of attendees. In 2018, the show will have the support of major regional beauty supply associations, including the National Federation of Beauty Suppliers (NFBS). "The main objective of a beauty trade show is to provide a venue for retailers, manufacturers and distributors to get together and continue to improve and build the beauty industry. It is not a competition between entities. That is why for us, it is important to show a unified and cooperative working relationship between Beauty Expo USA and NFBS," says NFBS marketing director Sam Hwang. A number of young business leaders will be in attendance, in many cases, the new generation taking over family-owned beauty supply store businesses from their retiring parents and relatives. They will gather for a dinner on Sunday and meeting on Monday to share ideas and concerns. The highlight event of the show will be the Hair and Makeup Fashion Show on Monday evening, hosted by Beauty Expo, JUNO Hair, KISS and Hair Zone. To learn more about Beauty Expo USA, visit The Elite Eye Mask TO ORDER: 800.690.1654 DISTRIBUTOR PRICING FREE SHIPPING AVAILABLE Extends the life of lash extensions and strip lashes Protects eyes and lashes during sleep, massage and travel Washable One size fi ts all Introducing LashSavers TM Eye Mask

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