Beauty Store Business

NOV 2017

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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Page 57 of 67

56 November 2017 | Spotlight section of the show floor and was overjoyed when I found out I was accepted. While there, I was told my ClassiCurl rollers had been selected as a Trendsetter for CPNA 2017, and New Beauty featured our brand as one of the 10 most unique discoveries at CPNA this year. I was also one of 10 companies interviewed by Bonnie Bonadeo from the "BEaUty Inside and Out" show (our interview aired in August). I was so hon- ored to see that I was chosen alongside some amazing companies from around the world, including celebrity stylist Giannandrea Marongiu. What is the biggest lesson you've learned as a CEO? CEOs have to wear many hats. When I venture into an area of the business I'm not familiar with, I reach out to my professional network for help. It is vital to the success of your business to under- stand the pulse of the market, to work with individuals with a strong footprint and to also be willing to work between the hills and valleys. What was the biggest challenge you faced when starting your business? One of the biggest challenges was finding a manufacturer and building that business relationship with someone halfway around the world. Also, I hadn't raised any capital to start; I just received a few small loans from some family members, and I had to be very selective on how that money was allocated. Tell us about any exciting plans for the company for 2018. I'm currently working on finding/expanding distribution in both the U.S. and Canada. I'm also looking into the possibility of exhibiting at the Cosmoprof Worldwide Bologna show in March 2018. I was amazed to learn that there were 2,700 exhibitors and 250,000 visitors from 150 countries this past March! I feel that show would be an incredible way to introduce my company and to promote my ClassiCurl brand internationally. What advice can you offer other aspiring entrepreneurs in the beauty industry? The best piece of advice I can offer other aspiring entrepreneurs, in what I believe to be one of the most competitive industries, is be ready to work hard and know your market. If you don't know the answer to something, find somebody who does. The road to entrepreneurship is a long one, but if you stay determined and persistent, you can become successful in reaching your goals. I often have to remind myself that this journey is a marathon, not a sprint! ■ Get Connected! @classicurl @classicurl @classicurl Executive Q&A "CEOs have to wear many hats. When I venture into an area of the business I'm not familiar with, I reach out to my professional network to help."

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