Beauty Store Business

SEP 2017

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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24 September 2017 | Finally, provide samples—which will never go out of style—whenever possible. In fact, samples are more important today than ever because the chief reason consumers enter brick-and-mortars is to try before they buy. "The most effective tool is to get the product in the consumers' hands. Everyone loves samples. So, having testers for people to try the product is very effective. [Use] testers and samples," says Linda Gillette Parodi, founder and CEO of PARODI Professional Care. From antiaging formulas to at-home spa experiences, you're bound to find something new in this guide to offerings for hands and feet. —Manyesha Batist MOISTURIZING MAGIC Superior moisturizers for the hands and feet! Barielle Ideal for dry, cracked hands and feet, Barielle's 60 Second Mani-Pedi uses Dead Sea salts to gently exfoliate dead skin cells, while grape seed, avocado and soybean oils nourish, moisturize and protect nails, hands and feet. Skin will be left healthier, glowing and smooth in just one minute! SRP: $25, 100% Pure The Floral Essence Body Cream Collection from 100% Pure features three moisturizing body creams laced with naturally scented floral essences, available in Gardenia, Rose and Plumeria. Formulated with pure shea butter and organic coconut oil, they're designed to leave hands and feet feeling as smooth as silk. Suggested retail price: $30 (each), Hyalogic Episilk Hand & Body Lotion from Hyalogic, the specialist in superior hyaluornic acid per- sonal care products, is loaded with hydrating hyalouronic acid and moisturizing shea and jojoba oils. Its silky, non-greasy formula will moisturize and nourish the skin, making it look younger and more vital. SRP: $19.95, Donna Bella Cosmetics Donna Bella's Pro Revitalizing Edition Vitamin C Concentrated Cream uses the maximum concentrate of collagen, antioxidants and 24k nano gold to fight free radicals and increase collagen support to the hands, feet and body. Increased cell renewal, elasticity and firmness transform skin. SRP: $709, Malibu C Malibu C's Ultra Body Lotion delivers silky, weight- less hydration to the hands, feet and whole body. Its carefully crafted cocktail of cardinal skin conditioners lock in moisture for long-lasting hydration and soft skin. The lotion is 100-percent vegan, cruelty-free, made in the U.S. and formulated without gluten, parabens or sulfates. SRP: $48, Control Corrective Great for hands and feet, the Intensive Body Smoothing Lotion from Control Corrective helps reduce the appearance of imperfections like light scarring, sun damage, stretch marks, hyperpigmentation, rough or dry skin, keratosis pilaris and age spots in just a few weeks of consistent use. SRP: $72, Body Drench The antioxidants in the Body Drench Green Tea and Bamboo Hand Repair Lotion soothe, firm and brighten the skin while protecting it from free radicals. Bamboo extract helps promote a younger, healthy look by polishing and smoothing the outer layer of the skin. SRP: $6.50,

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