Beauty Store Business

MAY 2017

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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72 May 2017 | From the mind of Regina Merson comes a cosmetics line that celebrates the versatility and culture of Latina style. by Sarah Reyes Product Of The Month REINA REBELDE Photography by Jason Bennett I nspired by the multifaceted aspects of Latin American culture, Reina Rebelde celebrates the boldness and passion of feminine and luxurious style while paying homage to the complexities of embracing culture. Exagerada Lash Kit This set includes a storage tray, eyelash glue, tweezers and two different sets of reusable and easy-to-apply lashes for amplified style. Suggested retail price: $16 Rebel Eye Definer Pencil This highly pigmented eyeliner pencil creates a dramatic look. It does not require sharpening but is loaded with a secret sharpener at the base of the pencil. Comes in an Intense Black, Bomba, and a Chocolate Brown, Chula. SRPs: $15 Bold Lip Pencil A creamy, blendable lip pencil in a daring jet-black shade dubbed, Atrevida. SRP: $15 Bold Lip Color Stick With a satin finish, these one-swipe lip wands provide high-intensity color that blends well with other shades or stands on its own for a feminine and bold look. Comes in six different shades ranging from a bright fuchsia deemed Rosa Salvaje to a deep purple-black titled Tatuaje (pictured). SRPs: $16 4 Play Wet Dry Eye Color This pressed powder palette features four highly pigmented eye shadows meant for a long-lasting look. Comes in four bold collections: Oaxaca and Salvaje (pictured), Azteca and Tapatía. SRPs: $20 On Your Face Contour + Color Trio A face palette featuring a rose blush, matte bronzer and pearl white highlighter for a highly blendable daring contour. SRP: $20 Rebel Eye Paint for Brows & Eyes An extremely long-lasting dip pot that defines, colors and tames brows. Comes in two intense shades: Frida, a dark brown, and a medium- brown, La Doña, (pictured). SRPs: $16 Lip Brilliance A longwearing, high-shine lip gloss meant to hydrate lips, comes in three spunky shades: Malinche, Enchufada and Virgen (pictured). SRPs: $15 ■ Get Connected! @ReinaRebelde @RRebeldeBeauty

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