Beauty Store Business

MAY 2017

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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62 May 2017 | beautystorebusiness.com Francesco Rizzato, gettyimages.com How to mystery shop at other stores to gain ideas to improve your own! by Steven Austin Stovall, Ph.D. e all do it. We can't help it. As store managers, it's in our very natures. We visit a restaurant, bank or even another retailer and observe something we can implement in our own stores. Maybe it's a great way to merchandise products, a unique store policy or a special promotion. Or it may simply be the way products are shelved. Whatever it is that captures your attention, adding these little nuggets of gold to your treasure chest of tactics can incrementally boost sales and enhance your own store.

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