Beauty Store Business

MAY 2017

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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beautystorebusiness.com | May 2017 59 NEW HEIGHTS Make your customers' brows above the curve with these knockout products. The Brow Gal Whether your customers prefer powder or pomade, The Brow Gal's The Convertible Brow has them all cov- ered! Use it dry or wet to fill in and define brows. Each compact features a warm, neutral and ash tone so users can customize their own shades by mixing them; available in dark, medium and light. SRP: $35, thebrowgal.com Jane Iredale For your customers seeking natural- looking brows, Jane Iredale's Retractable Brow Pencil is for them. Its ultra-fine tip allows for precise strokes, while the long- wearing, waterproof and smudge- proof formula can withstand the day; available in three shades. SRP: $20 (each), janeiredale.com Milani Cosmetics The dual-ended brush that comes with Milani's Stay Put Brow Color will allow your clients to achieve thinner, natural-looking arches to bolder brows for added intensity—all groomed and blended to perfection. Pick from five shades ranging from Soft Brown to Dark Brown. SRP: $7.99, milanicosmetics.com WUNDER2 For filled-in, sculpted, thicker and well-groomed eyebrows, WUNDER2's WUNDERBROW Eyebrow Gel will work wonders on your customers. Waterproof and smudge-proof, it lasts for up to three days. Pick from Black/Brown, Blonde, Brunette, Auburn or Jet Black. SRP: $22 (each), wunder2.com Pacifica The Stunning Brows Eye Brow Gloss and Set from Pacifica instantly thickens, protects and nourishes brows with its long- lasting, stay-put natural formula made of coconut, kelp, vitamin B and sunflower oil. SRP: $14, pacificabeauty.com ■ bareMinerals Brows have met their perfect match with bareMinerals' Brow Master Duo, which includes a smooth brow gel in Universal Taupe and a dual-ended brush for precise application. With a buildable color, your clients can customize their brows for the look they want to achieve. SRP: $28, bareescentuals.com Karen Wilhelmsen is a writer and editor based in Orange County, CA.

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