Beauty Store Business

MAY 2017

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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beautystorebusiness.com | May 2017 57 LASH BLAST Customers can take eyelashes to amazing new heights with the best mascaras, falsies and tools on the market. Ardell For fuller, luxurious and ultra-soft lashes, grab Ardell's new handcrafted Faux Mink falsies. Glamorous, finely tapered and multidimensional, they'll create a wispy look that blends with your customers' natural lashes and feels comfortable enough to wear all day; available in four styles. SRP: $6.99 (each), ardelllashes.com V-Luxe by i.ENVY A luxurious finish to any eye look, V-Luxe's Mink Lash Inspired Lashes in Crystal are made from 100 percent virgin Remy hair and feature a thin band that helps natural lashes blend in perfectly. Reusable up to 25 times, this glam must-have even comes in a convenient deluxe sliding case. SRP: $8.99, kissusa.com Too Cool for School Your customers can customize the thickness and length of their lashes with Too Cool for School's Dinoplatz Escalator Mascara. It has a dial that allows you to change the length of the bristles on the wand for more volume or the perfect curl. SRP: $25, toocoolforschool.us Lancôme For extreme volume, length and lift, take your lashes to unparal- leled heights with the Grandiôse Extreme Mascara in Noir Extreme. With its graceful swan-neck wand and dual-bristle design, the ergonomic curve allows for precise, even applica- tion from root to tip. SRP: $32, lancome-usa.com It Cosmetics So much more than just a mascara, It Cosmetics' Hello Lashes 5-in-1 Mascara was developed by plastic surgeons to quadruple the look of lashes. For longer, curly and separated strands, this volumizing mascara is also a lash primer, lash-enhancing serum, lash tint and curler in one. SRP: $24, itcosmetics.com Glossier In just one step, your customers can create thicker, well-groomed brows with Glossier's Boy Brow, inspired by hair pomades. Its moisturizing wax formula is flexible but won't flake or look stiff. Pick from Blond, Brown, Black or Clear (shown) for a natural look. SRP: $16, glossier.com Godefroy Make limp lashes longer and shinier with Godefroy's PermaCurl all-day eyelash curling gel. It won't make lashes bulky yet will curl and condition them—without flaking or drying them out. Use it with or without mascara. SRP: $9.95, godefroybeauty.com Kevyn Aucoin For a dramatic look and notice- ably thicker lashes from root to tip, get Kevyn Aucoin's The Expert Mascara, which has a creamy, buildable, lightweight formula that lifts, lengthens and adds volume. The two-sided, arched brush will leave lashes clump-free, yet full and fortified. SRP: $29, kevynaucoin.com

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