Beauty Store Business

MAY 2017

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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56 May 2017 | beautystorebusiness.com PRISMATIC POWER Customers can use these sparkling glitters for dynamic, eye-enhancing looks that will demand attention. wet n wild For intensely glittery lids, look no further than wet n wild's Color Icon Glitter Singles, which come in seven dazzling shades. Each color includes bold glitters with a creamy base that won't crease. Infused with aloe and coconut oil, they'll even hydrate the skin and stay put for hours. SRP: $.99 (each), wetnwildbeauty.com NYX Cosmetics For a dose of extra glam that will elevate any eye look, use NYX's Face & Body Glitters to shine bright like a diamond. Their 12 radiant shades catch the light, and can be applied to the face or body. SRP: $6 (each), nyxcosmetics.com Obsessive Compulsive Cosmetics To add to their offerings of extremely colorful loose pigments, Obsessive Compulsive Cosmetics has recently debuted two new shades of their Cosmetic Glitters in Supernova (a duo-chrome rose pink) and Black Hole (a holographic shimmery black). SRP: $15 (each), occmakeup.com Dose of Colors Containing a loose pigment and primer, the Dose of Colors' Eyedeal Duos allow your customers to achieve that desired sparkle. Available in 12 bold shades, the primer will lock in and enhance the pigment for unprec- edented shine (shown in Sticks & Stones). SRP: $25 (each), doseofcolors.com Palladio Beauty Metallic colors are all the rage this season, and your customers can get this chic look with Palladio Beauty's CRUSHED Metallic Eye Shadows. Available in 12 radiant hues, their reflective, pigmented formula won't crease or budge. SRP: $6.50 (each), palladiobeauty.com Palladio Beauty Intense pigments combined with micro pearls create bold color looks with Palladio Beauty's Line Out Loud Eye Liner. Its special .000 brush tip enables application of a super thin wisp of color to a thicker, dramatic line. The long-lasting formula won't run or smudge. Available in Onyx, Bauble, Sapphire (shown) and Sparkler (shown). SRP: $7 (each), palladiobeauty.com Stila Cosmetics For glistening lids, look no further than Stila's Magnificent Metals Glitter & Glow Liquid Eye Shadows. A mix of pearl and glitter, they provide a long-wearing shimmer in a lightweight, water- infused formula that glides on smoothly and dries quickly— without fallout. Pick from 10 radiant shades (shown in Kitten Karma). SRP: $24 (each), stilacosmetics.com Make Up For Ever Make Up For Ever's Star Lit Liquids serve double-duty—adding sparkle to both eyes (as a buildable shimmer) and cheeks (as a highlighter). Their pearly glow is light-reflective and sheer and is available in five long-lasting shades. SRP: $24 (each), makeupforever.com

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