Beauty Store Business

MAY 2017

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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54 May 2017 | CRAZY FOR COLOR These pigmented shadows are long-lasting, non-creasing and will have your customers creating infinite stunning looks. Too Faced x Kat Von D To "celebrate the beauty of friendship," Too Faced and Kat Von D Beauty did a special collaboration, which included the limited-edition Better Together Ultimate Eye Collection. This comprehensive eye set features six Too Faced eye shadows, six Kat Von D eye shadows, a full-size Better Than Sex Mascara and Kat Von D's signature Tattoo Liner. Suggested Retail Price: $65, Jeffree Star Cosmetics The perfect blend of ultra-pigmented metallics and mattes, neutrals and bold statement colors, the highly anticipated Androgyny Eyeshadow Palette from Jeffree Star Cosmetics is finally here. Featuring 10 extra-large pans housed in a faux-leather case, your customers can create endless looks—for a day at the office or a night on the town. SRP: $45, Styli-Style Cosmetics Available in 12 stunning shades, Styli- Style's Pressed Pigments feature a suede-like formula with a buttery, smooth finish. Super blendable with an intense color payoff, your customers can choose from five matte, two duo-chrome and five metallic shades (Liquid Gold shown). SRP: $6.99 (each), Laura Mercier Six boldly colored brushed metal and matte shadows are what your customers will find in Laura Mercier's Editorial Eye Palette Intense Clays. With a unique texture that feels wet and melts effort- lessly onto the skin without fallout, this palette even contains an Air-Light Setting Powder for crease-free wear that lasts up to eight hours. SRP: $48, LORAC Cosmetics In honor of everyone's love for this favorite meal, LORAC created the Beauties Who Brunch limited-edition collection. With 16 pastel shades that can be used wet or dry, the I Love Brunch PRO Eye Shadow Palette, which comes with primer and a brush, is made to last through those all-day marathons of bottomless mimosas. SRP: $44, Reina Rebelde Housed in a compact that's perfect for taking on the go, Reina Rebelde's 4 Play Wet Dry Eye Color palettes each feature four velvety, long-wearing pearlized eye shadows, and come in four styles to achieve soft, sultry and smoky looks (shown in Salvaje). SRP: $20, Natasha Denona Make Up Beloved by makeup artists througout the world, Natasha Denona's Eyeshadow Palette 28 Green-Brown features 28 glowing shades that can achieve everything from a natural look to a smoky eye or wildly colorful creation. SRP: $239, Urban Decay Specially created with night owls in mind, Urban Decay's Afterdark Palette features 10 sultry jewel tones that will come alive after hours. Shade-shifting duo-tones and metallic shimmers are housed in an iridescent case that comes with a mirror and double-ended brush. SRP: $49,

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