Beauty Store Business

MAY 2017

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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50 May 2017 | beautystorebusiness.com Gerard Cosmetics Ultra pigmented and supremely creamy, Gerard Cosmetics' Lip Pencil in Sugar & Spice is the perfect first step to a knockout neutral lip. So versatile, it's great to wear day or night; it'll quickly become your customers' go-to liner. SRP: $16, gerardcosmetics.com Makeup Geek Metallic lip glosses are all the rage this season, and for your customers who love this look, get Makeup Geek's FOILED Lip Gloss Complete Set. It includes 10 shades, which last for up to six hours. Apply one layer for a translucent look, or build up the color for a richer finish. SRP: $110, makeupgeek.com ■ Read y , Set, Glow Use these top 3 products to prep your lips for greatness before adding a color. Morphe Ranging from "darling to dangerous," Morphe's new Liquid Lipsticks come in 22 shades—so there's one for every occasion. Pick from nudes, plums, reds or brights, which all feature a smooth formula that dries matte and lasts for hours without the need for touch ups. SRP: $12.99 (each), morphebrushes.com Bodyography With three times more pigment than most lipsticks on the market and a micro-absorbent technology to make the color last, Bodyography's Lip Lava Liquid Lipsticks have a hue for you: bright, nude or metallic. Available in six shades, they go on opaque and dry quickly. SRP: $19 (each), bodyography.com Benefit Cosmetics For sexier, fuller-looking lips in just one easy step, Benefit Cosmetics' they're real! double the lip combines a lip liner and matte lipstick all in one teardrop-shaped dispenser. Each one features complementing colors, with eight varieties to choose from (shown in Lusty Rose). SRP: $20, benefitcosmetics.com Karen Wilhelmsen is a writer and editor based in Orange County, CA. Jouer Cosmetics The much-talked-about Long-Wear Lip Toppers, formulated with coconut oil from Jouer, have become a must-have among beauty bloggers everywhere. Wear them on their own or over a lipstick to create a shimmering, more dynamic look (the metallic golden nude Skinny Dip shown). SRP: $16, jouercosmetics.com Dermelect Dermelect's The Ultimate Smooth Lip Set includes the Smooth Upper Lip & Perioral Anti-Aging Treatment, which softens the look of lip and frown lines, and the Smooth Lip Volumizer, which smoothes and plumps the appearance of lips. SRP: $79, dermelect.com Mavala USA To protect lips from damage and make them more supple, Mavala USA's Lip Base contains shea butter and mallow extract to help lipstick stay on longer, look more brilliant when applied and prevent smudging. SRP: $13.50, mavala-usa.com TATCHA To nourish lips before applying lipstick or to rehydrate them after taking it off, TATCHA's Camellia Nourishing Lip Balm leaves lips of all skin types smoother, softer and touchable. A hand-laid 24-karat gold leaf even adds a hint of shimmer. SRP: $36, tatcha.com TATC To no lips af a t N No a a al l t to to to u go go ld SR SR P: $ m ins pstick lied a nd la-usa.com ps before applying to rehydrate them

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