Beauty Store Business

MAY 2017

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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48 May 2017 | Caked Makeup With a moussey texture that dries matte, your customers will love Caked Makeup's Lip Fondant in Low Key, a dusty, muted terracotta with red or pink tones that bring out the best in a lip's natural color. Vegan and cruelty-free, this shade is versatile and long-lasting. Suggested Retail Price: $16, Sigma Beauty Can't decide on just one lip gloss color? Your customers won't have to with Sigma Beauty's Gloss Up Lip Vex Set in Dazzle. Featuring four shimmering and one glittery shade, these long-wearing, smooth and creamy colors suit a wide variety of skin tones. SRP: $28, Charlotte Tilbury Charlotte Tilbury's new and exclusive Matte Revolution Lipstick in Pillow Talk is a timeless pinky nude that enhances the natural color of your clients' lips. Fortified with orchid and lipstick tree extracts, it will make pouts appear fuller, softer and more youthful. SRP: $34, Lime Crime Your customers can light up their lives with Lime Crime's complete Diamond Crushers Bundle. It includes six dazzling hues that can be used on lips as a topper to lipstick or alone or on cheeks as a highlighter. Its water-based formula dries matte and is even smudgeproof. SRP: $80, Anastasia Beverly Hills From bold and bright to classic neutrals, create myriad color combinations using Anastasia Beverly Hills' Lip Palette, which has 18 pigmented, long- wearing shades. It also includes a mixing plate, double-ended lip brush and spatula. SRP: $48, Zuri Flawless For a bright and bold lip color that glides on smoothly and stays put all day, grab one of Zuri Flawless' Matte Lip Colors, which come in 10 shades ranging from flirty to sultry. Their velvety finish will never feel dry, but rather rich and moisturizing. SRP: $4.70 (each), Reina Rebelde Nothing says classic beauty quite like a bold red lip. For a polished look with a bit of edge, get Reina Rebelde's Bold Lip Color Stick in Brava. With one swipe, it gives off a highly pigmented, intense hue with full coverage and a satin-smooth finish. It's easily blendable with other shades and looks great on its own. SRP: $16, NARS Cosmetics Fans of NARS' vitamin-enriched Velvet Matte Lip Pencils can now rejoice because the brand launched 10 exciting new shades. From the vibrant pink Let's Go Crazy to the deep blue Unspoken, they feature a tried-and-true non-drying formula matched with the conve- nience of a jumbo crayon. SRP: $27 (each), Ardency Inn A full-coverage, non-transferable lipstick with the velvety feeling of a balm, the Modster Long Play Supercharged Lip Color features a rich color payoff infused with organic and mineral pigments, while nourishing your customers' pouts with essential oils and waxes. Pick from 14 shades (shown in Lucky). SRP: $27,

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