Beauty Store Business

MAY 2017

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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46 May 2017 | beautystorebusiness.com Imagesource, gettyimages.com From holographics to long-lasting lip formulas, our guide highlights what's hot in lipsticks, glosses and lip care! by Karen Wilhelmsen e've seen holographic highlighters making waves this year as one of the biggest trends, but Paige Perry, Sigma Beauty's events strategist, says to expect to see a rise in holographic lip products as well. "We're going to be seeing a lot more glitters and holographics versus metallics this year like glitter lips, shadows and highlighters. Holographic lip products and highlighters are also going to dominate the industry," Perry says. Additionally, she predicts that creamy, long-lasting lip formulas and glosses will make headway over the currently popular matte liquid lipsticks in the near future. Known for their innovative products, Lime Crime's founder and CEO Doe Deere also agrees that sparkles are making a comeback, saying, "Fun and unusual lips are the name of the game in 2017—except this time it's all about textures." Lime Crime's lip toppers, called Diamond Crushers, are a great example to achieve this look since they can be applied over matte shades for a glimmering finish with more texture that also seals in the formula. When it comes to finding inspiration for new products, Deere says, "I love fashion and it inspires me in many different ways, usually in packaging." In fact, she incorporated a floral-on-black print inspired by a runway look onto the packaging sleeve of Lime Crime's Perlees Lipstick. Here we show you the hottest lipsticks, glosses and treatments on the market so that your customers can find, or custom blend, their perfect shade.

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