Beauty Store Business

MAY 2017

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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38 May 2017 | beautystorebusiness.com Logos courtesy of the organizations Master the meanings of beauty product labels, keywords and codes by Tracy Morin E ver feel that reading a product label requires deciphering a secret language? All those symbols, numbers and certifications mean something, right? They absolutely do. Product codes convey key information to beauty store owners and consumers alike. The trick is to learn how to read labels by becoming familiar with what the numbers and symbols represent, positioning yourself as a beauty authority and ultimately boosting sales among increasingly label-conscious consumers.

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