38 May 2017
|
beautystorebusiness.com
Logos
courtesy
of
the
organizations
Master the meanings of beauty product
labels, keywords and codes
by Tracy Morin
E
ver feel that reading a product label requires deciphering
a secret language? All those symbols, numbers and
certifications mean something, right? They absolutely
do. Product codes convey key information to beauty store
owners and consumers alike. The trick is to learn how to
read labels by becoming familiar with what the numbers
and symbols represent, positioning yourself as a beauty
authority and ultimately boosting sales among increasingly
label-conscious consumers.