Beauty Store Business

MAY 2017

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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Photography by Luis Alvarez beautystorebusiness.com | May 2017 31 company like Conair Corporation soars high in the sky, spreading its wings as a multinational giant, a relentless innovator—indeed, a true icon of American culture. But despite a meteoric rise and exponential growth since its 1959 inception, Conair's talented team is not one to rest on its laurels. "Harder, better, faster, stronger" may be the anthem for CEO Leandro Rizzuto. Now he's once again zipping his enterprise into the future with some recent shake-ups that are designed to solidify and enhance its collection of brands in the professional space. After executive management changes earlier this year and the acquisition of haircare company Aquage last September, Rizzuto tapped Aquage founder Luis Alvarez—a dynamic leader who's intrinsically intimate with the entrepreneurial spirit—to head BaBylissPRO as vice president of marketing, creative and education. Beauty Store Business recently caught up with Alvarez to discuss the details: how he'll use his fresh perspective and extensive creative background as a top-tier stylist and photographer to propel BaBylissPRO, his goals for the future, and what will never change about the iconic company.

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