Photography
by
Luis
Alvarez
beautystorebusiness.com
|
May 2017 31
company like Conair Corporation soars high in the sky, spreading its wings
as a multinational giant, a relentless innovator—indeed, a true icon of
American culture. But despite a meteoric rise and exponential growth
since its 1959 inception, Conair's talented team is not one to rest on its laurels.
"Harder, better, faster, stronger" may be the anthem for CEO Leandro Rizzuto.
Now he's once again zipping his enterprise into the future with some recent
shake-ups that are designed to solidify and enhance its collection of brands in
the professional space.
After executive management changes earlier this year and the acquisition of
haircare company Aquage last September, Rizzuto tapped Aquage founder Luis
Alvarez—a dynamic leader who's intrinsically intimate with the entrepreneurial
spirit—to head BaBylissPRO as vice president of marketing, creative and education.
Beauty Store Business recently caught up with Alvarez to discuss the details: how
he'll use his fresh perspective and extensive creative background as a top-tier
stylist and photographer to propel BaBylissPRO, his goals for the future, and
what will never change about the iconic company.