Beauty Store Business

MAY 2017

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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24 May 2017 | new and genuine ways. Everyone does the selfie to promote product; we just elevate it!" say the Edelsons. Perfect Corp.'s YouCam Makeup app, on the other hand, aims to increase the trial rate of beauty retailers' prod- ucts, extend their social reach and gain deeper insights about customers via its app, which uses augmented reality and facial recognition technologies to give customers real-time makeovers on their mobile devices. "Our platform also helps beauty brands extend their social reach as users can create their own unique makeup looks using virtualized branded products, then share that complete look socially for others to try on their own faces," says Adam Gam, vice president of marketing for Perfect Corp. Some larger beauty retailers are already on board with these advanced technologies and are using them to their advantage. The Sephora app, which is among the most popular and effective beauty retailer apps, allows customers to shop at their convenience via mobile, book in-store appointments, try on beauty products digitally, receive exclusive promotions and peruse beauty content for inspiration. Its com- prehensive features both delight and inform its customers. KIOSKS Allowing customers the immediate grati- fication of information at a moment's notice, store kiosks may be a worthy investment. "Kiosks can provide a wide array of information, from basic pricing to product pairings and style guides to virtual try-ons. They enable retailers and brands to repurpose rich web content and enable self-service or guided selling techniques," says Alex Goodwin, vice president of marketing and cofounder of Aila Technologies, which offers a com- prehensive set of in-store devices, from associate handhelds to customer-facing kiosks. "Virtual try-ons using augmented reality not only reduce the amount of sampling-related product shrinkage, but can also increase cart size by recom- mending complementary products." Gam of Perfect, which offers the YouCam Makeup Kiosk, adds, "The self-serve function allows retailers to serve more customers during peak times." STEP INTO THE RETAILING FUTURE Here's a list of companies that are ready to set you up with several of the technologies featured in this article. Aila Technologies offers a comprehensive set of in-store devices, from associate handhelds to customer-facing kiosks. All of its products leverage Apple's familiar device and are designed to be aesthetically pleasing to fit within a beauty store, but durable enough to withstand real-world use. For more information, visit Appetizer Mobile can help you develop a customized mobile app. It is an award-winning digital and mobile development agency that also offers consulting and marketing. It helps businesses generate new revenue channels and maximize their ROI. For more information, visit Augment is marketed as offering the only augmented reality (AR) e-commerce software development kit (SDK) solutions available for both native mobile app and web integrations. The solutions allow shoppers to try products in life-like AR at home before buying. Augment's SDK solutions allow companies to embed AR product visualization into their existing e-commerce mobile apps or websites. For more information, visit Bizness Apps builds mobile apps for small businesses. Its offerings include drag-and-drop app-building features loaded with options, including loyalty programs, push notifications, booking systems, health and beauty diagnostic tools, an online store, reviews and content/gallery features. For more information, visit Chic Sketch mobile application allows retailers to offer customers added value during store events and promotions. The app provides customers with an opportunity to upload a photo of their beauty look to be sketched by Chic Sketch illustrators through which a digital beauty sketch is made available. Customers can then enjoy their digital beauty sketch and share it with friends and family via social networks, which in turn fosters an emotional connection with retail brands. Chic Sketch has worked with beauty brands—including Sephora, L'Oréal and Lancôme. Beauty Store Business readers get 10 percent off their purchase throughout May by using the code BeautyBiz10. For more information, contact or visit Interactive Design Labs (IDL) designs, engineers, installs and supports digital and touch systems. Some of its offerings include digital signage, touchscreen kiosks and interactive displays. IDL also assists in design creation from the ground up or troubleshoots design difficulties. For more information, visit Perch Interactive is a flexible, interactive retail display technology that unites digital content with physical products in-store to engage customers and analyze their behavior. Its offering allows retailer and brands to bring highly sought-out information, such as product details, reviews, complementary products, how-to videos and much more, into the store environment in a seamless, cost-effective way. For more information, visit Perfect Corp.'s YouCam Makeup app features augmented technology, live 3D virtual makeup and real-life color and natural makeup effects on video. The company helps retailers increase their trial rate for products, extend their social reach and learn deeper insights about customers. Retailers interested in trialing the app can download it for free: For more information, contact or visit RetailNext is an in-store analytics provider, delivering insights such as which part of the store customers are most drawn to and what percentage of people walk by a fixture/area and dwell there. Its patented platform uses best-in-class video analytics, Wi-Fi detection of mobile devices (including Bluetooth), data from point-of-sale systems and other sources to inform retailers about how customers engage with their stores. For more information, visit Stella Connect is a tool that enables brands to collect real-time feedback after every customer interaction. The product works by triggering feedback requests after phone, email or live chat interactions. For more information, visit m er

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