Beauty Store Business

MAY 2017

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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16 May 2017 | beautystorebusiness.com "Retailers should rotate brands to highlight. If they can tie it in with a season, it gives the customers ideas on what they might need to purchase." Karen Allard, CEO, SBR Sports El Patron El Patron Aloe Vera & Eucalyptus Shampoo & Sea Minerals Conditioner are paraben- and sulfate-free. The shampoo is made with aloe vera and eucalyptus to provide a luxury, spa-like hair experience. The conditioner uses sea minerals for revitalizing hair; aloe vera and Moroccan oil to provide moisture; and soy protein and vitamins A, D and E for protection. SRPs: Shampoo $19, Conditioner $22, elpatronusa.com ProRituals ProRituals Color Therapy Shampoo & Color Therapy Conditioner gently cleanse and protect to leave hair manageable, glossy and vibrant. The shampoo's low pH and natural botanicals provide longer-lasting color and secure color integrity. The conditioner contains shea butter, coconut oil and sunflower extract. It leaves color-treated hair smooth and shiny while reducing cuticle swelling as it detangles, protects, conditions and repairs hair. SRPs: $25 each, prorituals.com Dax Hair Care Dax Hair Care Removing Shampoo & Restoring Conditioner use naturally derived ingredients to strengthen, hydrate and maintain a healthy shine. The shampoo removes dirt, grease and buildup without stripping natural shine or color, or processed color, while the conditioner is formulated to restore moisture, sheen and manageability without weighting down hair, bringing life back to curls, waves, spikes and natural styles. SRPs: $4.99 each, daxhaircare.com Zerran Zerran Intense Gloss Shampoo & Smoothing Moisture Masque are 100 percent vegan and sulfate- and paraben-free. The shampoo hydrates and nourishes with amino acids and antioxidants, while safeguarding color with a hair-neutral pH, providing gloss, strength and manageability. The masque has natural moisturizers that calm curls and banish frizz, and proteins and soothing botanical extracts that offer shine and protection. SRPs: Shampoo 8 oz. $24, Moisture Masque 8 oz. $40, zerran.com Soma Soma Moisture Shampoo & Moisture Conditioner sulfate-free formulas will keep your hair hydrated and healthy with superior moisture. The shampoo helps nourish hair, preserve color and keep hair healthy. It's made with hydrolyzed wheat protein, which penetrates the hair cuticle and adds hydration. The conditioner adds superior hydration for color-protected and detangled hair. It contains an organic derivative with humectant properties and no silicones. SRPs: $20 each, mysomahair.com Straight Arrow Original Mane 'n Tail Shampoo & Original Mane 'n Tail Conditioner from Straight Arrow are designed to cleanse and renew the hair without stripping it of natural oils. They are formulated with micro-enriched proteins that help produce a silky, smooth feel and restore body and manageability. The condi- tioner's natural oils nourish and hydrate hair and scalp and may also be used as a leave-in. SRPs: $6.50 each, manentail.com

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