Beauty Store Business

MAY 2017

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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14 May 2017 | Interfashion Avena Beauty Avena Proport Intensive Anti Hair Loss Treatment Shampoo & Lotion contain plant and marine extracts that promote hair life and density, while helping to minimize conditions contributing to premature hair loss. The lotion vials exfoliate dry skin for healthy cell regeneration. SRPs: Shampoo $25, Lotion $32, Dark and Lovely Au Naturale Anti- Shrinkage Clumping Curl Clay Cleanser from Dark and Lovely is formulated with kaolin clay, argan oil and coconut oil that cleanse without strip- ping hair of moisture, and encourage curl definition. SRP: $9.99, dark-and-lovely Mitch Stone Essentials The Mitch Stone Essentials Lustre Shampoo and Conditioner back-bar set contain a proprietary blend of vitamins, minerals and oils, with a papaya base. They moisturize, protect, restore and provide shine. SRPs: $20 each, Luseta Beauty Coconut Milk Shampoo & Conditioner from Luseta Beauty work to restore dry, damaged and brittle hair. They are sulfate- phosphate- and paraben-free. The shampoo has a pH of 5.5 – 6.5 and the conditioner has pH of 4.5 – 5.5. SRPs: $28 each, Giovanni Cosmetics The Ultra Luxurious Shampoo & Conditioner with Cherry Blossom & Rose Petal from Giovanni Cosmetics pamper stressed-out hair. They contain botanicals that hydrate and gently lift impurities. SRPs: $8.99 each, VJ Peace Sherpa Home Care Shampoo & Treatment from VJ Peace work to strengthen hair and protect and maintain hair color post chemcial treat- ment, keeping hair healthy between your customers' salon visits. SRPs: $30 each, Malibu C Malibu Blondes Enhancing Shampoo & Conditioner by Malibu C are 100 percent vegan, made in the USA, cruelty-free, and free of gluten, parabens and sulfates. The shampoo neutral- izes unwanted warmth to dial down discoloration while the conditioner delivers lightweight hydration that defends against dryness. SRPs: $16 each, Roux Roux Rejuvenating Keratin Strengthening Shampoo & Con- ditioner, together, retain hair color and leave hair 88 percent stronger. The duo is enriched with vitamins and UV filters, and free of sulfates, parabens and sodium chloride. SRP: $9.99 each, Prolana Prolana Clean & Soaper Shampoo & In Treatment Conditioner from Prolocks USA are color-safe, 100 percent vegan, and paraben and sulfate free. The shampoo works to reduce breakage, improve texture and restore shine. The conditioner detangles, tames, moisturizes, adds body and enhances manageability. SRP: $20 each, Mixed Chicks Conditioning Cleansing Co-Wash & Detangling Deep Conditioner from Mixed Chicks nourish and restore hair. The co-wash is a creamy, no-lather cleanser and shampoo alternative. It uses jojoba and castor oils to restore strength and flexibility for easy detangling while the conditioner works to nourish, detangle and restore curly, tightly curled and straight hair. It is designed to penetrate and reconstruct damaged areas. SRPs: Shampoo $10, Conditioner $10.99, Woody's Grooming Woody's Grooming Daily Shampoo & Conditioner for men are paraben-free. The shampoo is enriched with a special blend of vitamins, proteins and amino acids that help build body and strength. Its minty-grapefruit fragrance stimulates the senses. The conditioner nourishes and protects. It contains green tea and ginger extracts, plus sunflower oil for soft, manageable hair. Peppermint and menthol stimulate the hair and scalp. SRPs: $23 each,

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