Beauty Store Business

MAR 2017

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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24 March 2017 | Established natural skincare brand Derma E is winning beauty retailers and consumers over with its effective products, authentic identity and refreshing digital marketing approach. by Kim Henderson T oday's beauty consumers not only want effective skin care that delivers real results—they also want it to contain clean, natural and organic ingredients. And while they are willing to pay more for quality skin care, they still want good value. With the organic personal care market segment projected to hit $19.8 billion by 2022, beauty retailers need to consider what natural brands will work for their customers—and which ones deliver results. This month, we are featuring the rising star of natural brands, Derma E. Founded more than 30 years ago, this true, efficacious, skincare brand found its first home in the natural market, but in recent years, has made a successful move into the beauty sphere, all the while staying true to its natural roots. What's more, Derma E has focused its marketing efforts on reaching out to millennials and beauty influencers through social media and other avenues, making it a known beauty brand to a broad range of consumers. Holding the No. 2 spot in natural facial care and No. 3 spot in natural skin care, according to SPINS data, we are excited to give you a closer look at this winning brand and its founders. Photography by Armando Sanchez

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