46 September 2016
|
beautystorebusiness.com
AlexanderNovikov,
gettyimages.com
Two trendsetting companies
spearhead a growing phenomenon:
nonpermanent procedures.
by Breanna Armstrong
WHETHER IT'S A NEW NOSE, LARGER LIPS OR REMOVING
body fat, consumers now have the unique ability to walk into
their nearest medical spa and walk out 30 minutes later with
a dramatic, yet temporary, transformation. As a result, a routine
syringe of Juvederm (hyaluronic acid dermal fillers used to
provide correction for moderate to severe facial wrinkles
and folds) every four months has become a beauty lover's
staple—almost as much as a favorite tube of mascara. By
offering nonpermanent procedures, facilities can also strive to
secure plenty of regularly returning customers, the Holy Grail
our industry.
The largest growing category in the beauty market is pre- and
post-procedure products. This was evident at this year's iBE
Los Angeles in May, where we saw several indie companies
catering to retailers with nonsurgical treatment products like
Volante Skincare and Skin Nutrients (see pg. 42).
Whether you are a store owner, salon owner or a beauty
professional, now might be the opportune time for you to add
some SKUs to your store, a nonpermanent procedure service to
your salon or to get certified to further expand your business.
Here's how two successful companies, centered on this
booming trend, catered to the needs of the market and why
they are here to stay.