32 September 2016
|
beautystorebusiness.com
Image
courtesy
of
Elcie
Cosmetics;
background
image:
GettyImages.com,
Oliver
Byunggyu
Woo/EyeEm
Lilit Caradanian, skin
guru and founder of
Elcie Cosmetics, shares
her story and the secrets
to fi nding success in the
beauty industry.
by Karen Wilhelmsen
THOUGH THE WORLD FIRST CAME TO KNOW HER AS THE
talented makeup artist and social-media star behind Makeup By Lilit,
Lilit Caradanian has since solidified herself as a tour de force in the
beauty industry with her cosmetics line, Elcie Cosmetics (a play on
her name's initials, L.C.). Despite Elcie being a new brand, it's already
garnered a lot of attention among those looking to achieve a flawless
face and glowing complexion.
"The line was founded in 2014 and officially launched at the 2015
IMATS in Los Angeles," Caradanian says. "My inspiration was to create
a line that everyone can use—from pro artists to average consumers. I
wanted to simplify the industry and create products that were easy to
use, high quality and affordable. I am so in love with faces and enhancing
one's natural beauty that I wanted a line to showcase exactly that."