Beauty Store Business

SEP 2016

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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8 September 2016 | Product Of The Month* Brow Power Founded by a Hollywood brow expert, The BrowGal aims to bring out the best brows in every face with these custom-designed tools and shades. by Ann H. Carlson DESPITE PREVAILING TRENDS, THERE IS NO cookie-cutter solution for perfect eyebrows— which is why you won't find brow stencils in The BrowGal line, created by celebrity brow artist Tonya Crooks. Instead, The BrowGal focuses on enhancing natural brow lines to achieve the most flattering shape, color and fullness for each unique face. This winning combo—not to mention those cool brow scissors—caught our attention at the Indie Beauty Expo at the Shrine Auditorium in Los Angeles on May 4–5. Customers will love the online tutorials, too! 1 Highlighter Pencils These double-sided pencils offer customers a shimmer end to accent brow shape, as well as a matte end to cover up hair regrowth between tweezings. Bonus: These blendable shades can be used anywhere on the complexion, too. Suggested retail price: $20 2 Scissors For expert sculpting without over-trimming, these stainless-steel brow scissors feature short, sharp, high-precision blades. The rust- proof beauties are easy to angle to keep brows in top shape. SRP: $20 3 Eyebrow Gel For brows that won't quit, this water- and sweat-resistant formula seals in pencils and powders with a clear, undetectable finish. Offer- ing medium to firm hold, the gel is made to last all day without flaking. SRP: $20 4 Skinny Eyebrow Pencils Available in six uniquely blended shades, these brow pencils were made to provide a perfect match for every hair color while emulating the look of real hair. The all-in-one tool includes a spoolie brush and a sharpener. SRP: $23 ■ Ann H. Carlson is a Los Angeles-based writer and editor. *Featured products have never appeared in the pages of Beauty Store Business nor online at Photograpy by Armando Sanchez Get Connected! @TheBrowGal Website: 3 2 1 4

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