Beauty Store Business

SEP 2016

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6 September 2016 | beautystorebusiness.com Editor's Note BSB Hits Cosmoprof North America Cosmoprof North America (CPNA) 2016 proved to be another successful show with record-breaking numbers. The return of special areas (think: Discover Beauty and Discover Scent) plus new additions, like Discover Green and Glamour Me, solidified the strength of the exhibition in both forecasting and providing the latest trends in the beauty industry. Says Daniela Ciocan, marketing director of Cosmoprof North America, "We look forward to continuing strategic and thoughtful expansions to best service our exhibitors and attendees across the beauty industry." "It's great to see CPNA experiencing such significant growth in every measurable statistic: increased attendance, more exhibitors and a larger convention area. Congrats to Daniela, Eric [Horn] and their whole team. I can't wait for next year." —Jerry Lovell, Associate Publisher "From the exhibitors to the education, CPNA exceeded all of my expectations. I was most impressed with the Discover Beauty section that featured standout beauty brands with innovative products. I also noticed a large Korean beauty trend. In fact, Landing International, an agency specifically for K beauty companies and distribu- tors, put together an exclusive gift bag in the Discover Beauty section featuring a sampling of what K beauty has to offer the marketplace. Another standout was the multicultural brands featured in the Tones of Beauty section. It was so great to connect with our readers at the show and see both familiar faces and new ones. I am looking forward to carrying the momentum and relationships from CPNA into next year." —Breanna Armstrong, Managing Editor ■ • 33,750 attendees (12.5% increase to 2015) engaged with a record-breaking 1,154 exhibitors representing 38 countries (12% increase from 2015). • New sections, including Discover Green and Glamour Me, along with show favorites Discover Beauty, Tones of Beauty and Discover Scent. • The show floor increased 10% this year, covering 280,991 sq. ft. HIGHLIGHTS Photography by Armando Sanchez, Boutique photo courtesy of Cosmoprof North America

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