Beauty Store Business

SEP 2016

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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56 September 2016 | Water Works Water Works Permanent Powder Hair Color is a gentle, water-based color that completely covers gray without lifting or lightening natural pigment. It contains no harsh peroxides or ammonia and works on relaxed, chemically treated and natural hair. SRP: $4.50 800.621.9585 Grayce Root Revive by Grayce is a root touch-up formula. The unique dry formulation stays put and effectively hides gray and white roots. The duo color pots can be mixed together or used singly for perfect coverage. Youthair Youthair's Lead Free gradually blends gray hair into your customers' natural color without dyes, peroxide or lead. After three weeks of regular use, hair color will be restored to its natural shade. No complicated dyes or mixing is required. SRP: $57 (12-piece display) Interfashion USA Lumetrix from Interfashion USA works to lighten tinted or natural hair and deposits. It provides up to five levels of light- ening and comes in 14 shades and reduces processing time by up to 80%. Oyster Cosmetics USA From Oyster Cosmetics USA comes Oyster Perlacolor that's made with an enriched, natural formula including aloe vera and shea butter. It is available in more than 100 shades and also provides 100% gray coverage. SRP:$4.19 Italian Cosmetic Labs ARTiZTA from Italian Cosmetic Labs is formulated with natural ingredients that offer intense conditioning and produce a healthy, shiny finish to the hair with even, saturated coverage. SRP: $5.40 Ardell Ardell's Touch of Color eliminates gray roots with a precision brush-in applicator and a quick-dry formula that leaves hair manageable and soft. The flake- and transfer-free color washes out in one shampoo and it's available in light brown, dark brown and black. SRP: $45 (9-piece display) ■ Katie O'Reilly is a Wilmington, NC-based freelance writer. Malibu C Color Prepare Wellness Remedy by Malibu C is a pre-treatment that primes hair for color perfection with a patented, crystallized vitamin complex. It's 100% vegan, cruelty-free and contains no gluten, parabens or sulfates. SRPs: $3.70 per packet; $44 for a box of 12

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