Beauty Store Business

SEP 2016

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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Page 53 of 83

52 September 2016 | Model photography by Daryna Barykina Have customers try these haircolor products to achieve natural to vibrant looks. by Katie OÕReilly L'Oréal Technique L'Oréal Technique's HiColor shade range now boasts three violet shades and three black shades for true to tone color results for clients seeking violet, blue and plum haircolor tones. The anti-breakage, conditioning, long-lasting formula provides multi-lift and deposit with no brassiness. Suggested retail price: $5.52 HAIR COLOR IS NO LONGER A SINGLE- shade, color refresher. Customers have their choice of opaque colors, highlights, balayage, ombré finishes dipped tips and vibrant neon color swaths. And color isn't just permanent anymore. Semi-permanent, demi-permanent and temporary formulations give the wearer the ease and non-committal freedom of a look that will fade out or wash out in a much shorter time. So what's on tap right now with hair color? Celebrity trends always fuel the hair- color industry, from Gwen Stefani's dip-dyed locks to "Ronze" locks, a mixture of copper red and bronze brown (as seen on Julianne Moore and Rihanna) and "Bronde," where blondes go a little darker into the brunette arena with a few blonde highlights. Whatever customers choose this season, have your customers use the best products available to give them the color they love. Developlus Satin hair color from Developlus is a 2-to-1 formula that's aloe vera- based and gentle on the hair. It's available in 72 shades, contains less than 1% ammonia and covers gray in a fade-resistant formula. SRP: $7.99 to $8.99 Beauty Perfection Beauty Perfection's Sparks Long Lasting Bright Hair Color is a vibrant, permanent color that comes in 10 bold shades. It can be light- ened for delicate pastel looks or combined for endless color choices.

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