Beauty Store Business

SEP 2016

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48 September 2016 | beautystorebusiness.com Calabasas Med Spa in Calabasas, Cali- fornia, which has been in operation for eight years and has over 100,000 treatments performed, sets itself apart from the competition with its unique services, VIP experience for customers, exceptional products and outgoing staff. At the helm is owner and medi- cal director Lawrence Osman, M.D., a board-certified dermatologist with over 14 years experience under his belt. Trained in the newest, most effective techniques for minimally invasive reju- venation, he and his staff are experts who run the gamut of dermatological procedures—from acne treatments to skin-cancer exams. Noting a rise in the trend of non- permanent solutions in the industry, Dr. Osman says, "They are minimally inva- sive and give good results." For example, Botox can be done in just a few minutes; laser treatments take about 30 minutes; and fillers, when numbing is involved, last up to one hour. "In skilled hands, you can get great results with minimal to no downtime," he says. "Compare that to a surgical procedure, which has a certain level of risk and downtime." First-time visitors to Calabasas Med Spa can expect to meet with a treatment adviser for a personalized, one-on-one evaluation. "From there, the treatment options that will best help them achieve their goals will be discussed, including the pros and cons of each option. Once an option is selected, our team stays with them through the whole treatment process to ensure they have the best experience possible," he says. If you're thinking about adding a few nonpermanent procedures to your busi- ness, Dr. Osman has some sound advice: "The key step is to partner with a phy- sician and nurse qualified to perform these procedures." Dr. Osman did just that, partnering with skin icon to the stars, Launa Stone, R.N., who has treated everyone from housewives to celebrities like Tori Spelling and more. Practicing for more than 20 years, Stone has appeared on several television programs including The Doctors for her knowledge and experience in the industry. Together, Dr. Osman and Stone have produced an award-winning team and even received Allergan's Black Diamond Award in 2015 for being in the top 2% of injectors nationwide. A PLETHORA OF OPTIONS Though their most popular procedure is Botox, Calabasas Med Spa offers other unique services like Kybella, CoolSculpt- ing, IPL (Intense Pulse Light), Ultherapy, laser resurfacing, leg vein removal, Juvederm, Dysport, Restylane, Voluma, Sculptra, liposuction under local anes- thetic, facials, peels and more. "We know each individual is unique and we make sure we offer enough services and treatments to uniquely rec- ommend what is right for each person," Dr. Osman says. Their VIP Med Spa Retreat even provides a full spectrum of dermatologi- cal and cosmetic skincare services and treatments, combining state-of-the-art equipment with long-successful proce- dures, he says. A service offered by Calabasas Med Spa is lip augmentation with Juvederm. Beauty Store Business recently accompa- nied notable beauty-influencer Alexandrea Villareal (@alexandreavillareal on Insta- gram) when she went in to get her lips filled for the first time. (Go behind the scenes of the procedure on our YouTube channel, BeautyStoreBusiness1.) "I had wanted to get my lips done for so long but I was hesitant, until I found Calabasas Med Spa. They are amazing. My lips look better than I imagined. I felt zero pain and have fabulous results. I will be a patient forever," Villareal says. By teaming up with beauty influenc- ers like Villareal, Calabasas Med Spa is able to reach the masses via social media. Because recognition and support from beauty bloggers is crucial for your business's success, check out our next issue, all about working with bloggers. The award-winning staff at Calabasas Med Spa including Dr. Osman (center). "In skilled hands, you can get great results with minimal to no downtime." Ð Dr. Lawrence Osman MEDASKIN BY LAUNA STONE, R.N. Calabasas Med Spa has its o n skincare line, MedaSkin by Launa Stone, developed to help clients' complexions bet een visits. "MedaSkin was developed using the best, most effective products available to medical professionals," Dr. Osman says. MedaSkin is not only anti-aging but is age reversing. Have your customers try the Youth Quench, an ultra-potent night renewal cream that Stone created to help restore and rejuvenate clients' skin well after a facial appointment. Studies have shown that the result is an increase of 131% in skin hydration—even after eight hours. SRP: $197 calabasasmedspa.com/shop We teamed up with Alexandrea Villareal and Calabasa Med Spa to capture this influencer's lip transformation and the results were stunning. Check out our video with Dr. Osman's process here: youtu.be/vgL-VoCQ-88 BEFORE AFTER Get Connected! @calabasas_med_spa @calabasas_med_spa facebook.com/CalabasasMedicalSpa Website: calabasasmedspa.com Phone: 818.697.6412 Photography by Breanna Armstrong; product photo by Armando Sanchez CALABASAS MED SPA

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