Beauty Store Business

SEP 2016

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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Page 33 of 83

32 September 2016 | Image courtesy of Elcie Cosmetics; background image:, Oliver Byunggyu Woo/EyeEm Lilit Caradanian, skin guru and founder of Elcie Cosmetics, shares her story and the secrets to fi nding success in the beauty industry. by Karen Wilhelmsen THOUGH THE WORLD FIRST CAME TO KNOW HER AS THE talented makeup artist and social-media star behind Makeup By Lilit, Lilit Caradanian has since solidified herself as a tour de force in the beauty industry with her cosmetics line, Elcie Cosmetics (a play on her name's initials, L.C.). Despite Elcie being a new brand, it's already garnered a lot of attention among those looking to achieve a flawless face and glowing complexion. "The line was founded in 2014 and officially launched at the 2015 IMATS in Los Angeles," Caradanian says. "My inspiration was to create a line that everyone can useā€”from pro artists to average consumers. I wanted to simplify the industry and create products that were easy to use, high quality and affordable. I am so in love with faces and enhancing one's natural beauty that I wanted a line to showcase exactly that."

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